MEDIA BUYER - B2B PERFORMANCE MARKETING

ABOUT AI ACQUISITION We help entrepreneurs, founders, agencies, and small businesses start and scale AI-powered businesses. We don't just advise — we build our clients' entire growth infrastructure, including funnels, advertising, and AI platforms. $50M+ ARR, scaling fast, extremely execution-heavy. THE WORK This is a B2B Meta ads seat. You'll own campaigns end to end — strategy, targeting, budget, testing, optimization — for B2B audiences specifically. This is not a B2C DTC role and not a brand-awareness role. Success here is not measured by clicks or impressions. It's measured by booked calls and qualified sales opportunities . If your campaigns don't produce pipeline, they don't work — no matter how good the CTR looks. You'll also need to produce creative yourself. This is not a pure media-buying seat where someone else hands you finished ads. You need to be able to draft, write, and create direct-response static and video ad concepts when needed. HOW WE WORK • Pipeline accountability, not vanity metrics • Transparent reporting — you explain what's working and why, with data behind every recommendation • Fast-paced, feedback-heavy environment — you take feedback without ego and give it constructively • Small senior team, direct line to operators, zero bureaucracy WHAT YOU'LL ACTUALLY DO • Build, launch, and manage B2B Meta ad campaigns end to end • Own targeting, budget allocation, and ongoing optimization • Draft and create direct-response static and video ad concepts • Report weekly on performance with clear, data-backed recommendations • Iterate quickly based on what the data shows — not personal preference • Collaborate with the creative and growth teams on testing roadmaps WHAT WE'RE LOOKING FOR Must-have: • Proven experience running B2B Meta ad campaigns end to end — strategy, targeting, budget, optimization • A track record of generating booked calls or qualified sales opportunities — not just traffic or engagement metrics • Ability to provide transparent, data-backed reporting and clear optimization recommendations • Proven ability to draft, write, create, and publish compelling direct-response static and video ads • Comfortable in a fast-paced environment — can take and give feedback constructively Strong signals: • Currently working at a performance/ads agency (ideal — agency environments build the range and pace this role requires) • Experience across multiple B2B client accounts simultaneously • Has built or owned a reporting dashboard tying spend directly to pipeline outcomes • Can show specific before/after optimization decisions with named results Not the right fit for: • B2C/DTC-only media buyers with no B2B experience • Pure creative people with no media buying or spend management experience • Pure media buyers who have never personally written or built an ad • People who report on CTR/impressions without connecting to pipeline or revenue BENEFITS • Fully remote • Direct access to founders and CMO • Real budget, real spend, real pipeline accountability HOW TO APPLY Share 2–3 B2B Meta ad campaigns you've personally run end to end. For each, tell us: • The B2B offer/audience • Pipeline outcome (booked calls, qualified opportunities — not just CTR/CPM) • One ad you personally wrote or created for that campaign Applications without specific pipeline outcomes will not be considered.