PERFORMANCE MARKETING MANAGER

Accountabilities • Own the execution, optimization, and scaling of paid acquisition campaigns across Google Ads, including Search, Performance Max, Display, YouTube, and App Campaigns. • Manage and optimize Apple Search Ads campaigns to drive high-quality mobile app user acquisition and improve campaign efficiency. • Monitor campaign performance using key marketing metrics such as Customer Acquisition Cost (CAC), Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), Lifetime Value (LTV), conversion rates, and user quality. • Design, execute, and analyze A/B tests across audiences, creatives, bidding strategies, landing pages, and campaign structures to maximize performance. • Build performance dashboards and deliver actionable insights using marketing analytics and business intelligence tools. • Manage substantial advertising budgets while ensuring efficient allocation of spend and sustainable growth. • Collaborate with cross-functional teams to enhance attribution, measurement frameworks, and user conversion funnels. • Stay informed about industry trends, platform updates, privacy regulations, and emerging digital marketing best practices while maintaining relationships with advertising platform representatives. Requirements • Bachelor's degree in Marketing, Business, Analytics, or a related field. • At least 5 years of hands-on experience in performance marketing with significant ownership of paid search and user acquisition campaigns. • Proven experience managing six- or seven-figure monthly advertising budgets and successfully scaling high-growth products. • Deep expertise in Google Ads with a strong track record of campaign optimization and performance improvement. • Strong experience with mobile marketing measurement platforms such as AppsFlyer or equivalent solutions. • Experience managing Apple Search Ads is strongly preferred. • Proficiency with Google Analytics 4, Google Tag Manager, Tableau, and campaign reporting tools. • Strong understanding of attribution models, incrementality testing, conversion tracking, and mobile measurement methodologies. • Experience working within regulated industries such as fintech, financial services, payments, or cryptocurrency is highly desirable. • Familiarity with additional acquisition channels including Meta Ads, TikTok Ads, Reddit Ads, or Microsoft Ads is considered an advantage. • Google Ads certifications are preferred. • Excellent analytical, problem-solving, communication, and cross-functional collaboration skills. Benefits • Competitive salary based on experience, skills, and market conditions. • Fully remote work environment with a remote-first culture. • Work-from-home equipment reimbursement for eligible new hires. • Unlimited paid time off for eligible full-time employees. • 12 weeks of fully paid parental bonding leave. • Comprehensive healthcare coverage and mental wellness benefits. • Free virtual sessions with licensed mental wellness professionals. • Annual professional development budget to support continued learning. • Complimentary career coaching sessions. • Retirement savings plan with employer matching where applicable. • Flexible, collaborative, and growth-oriented work environment. How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1