PAID SEARCH SPECIALIST (GOOGLE ADS)

Accountabilities: • Manage and optimize 20–30 Google Ads accounts for B2B clients, ensuring campaigns consistently generate qualified leads and strong ROI. • Build and maintain Search, Performance Max, Display, and Remarketing campaigns aligned with client acquisition goals. • Manage Microsoft Ads (Bing) campaigns and support Meta Ads initiatives when required. • Conduct keyword research, audience segmentation, and competitor analysis to identify growth opportunities. • Write and refine conversion-focused ad copy, leveraging AI tools and collaboration with content teams where needed. • Continuously optimize campaign performance through bid adjustments, budget allocation, A/B testing, and search term analysis. • Collaborate with Customer Success, SEO, and design teams to align paid campaigns with broader marketing strategies. • Deliver monthly performance reports with insights, recommendations, and clear improvement strategies. • Identify opportunities to improve lead quality, conversion rates, and overall account growth. • Stay updated on Google Ads features, AI-driven tools, and evolving paid media best practices. Requirements: • 2–5 years of hands-on experience managing Google Ads campaigns, preferably within a digital marketing agency environment. • Proven experience managing 20+ client accounts simultaneously in a fast-paced, performance-driven setting. • Strong expertise in Google Ads and Microsoft Ads (Bing Ads), including campaign setup, optimization, and scaling. • Experience with Meta Ads is a strong plus for cross-channel campaign execution. • Solid understanding of lead generation strategies for local and B2B service businesses. • Strong knowledge of keyword research, bidding strategies, conversion tracking, and campaign optimization techniques. • Experience with Google Analytics 4, Google Tag Manager, and Looker Studio for performance measurement and reporting. • Excellent analytical thinking, communication skills, and ability to manage time effectively across multiple accounts. • Familiarity with AI tools such as ChatGPT or Gemini for campaign optimization and workflow improvement is a plus. Benefits: • Fully remote role with structured working hours aligned to IST (1 PM – 10 PM). • Opportunity to manage high-impact campaigns for North American B2B clients. • Exposure to an AI-first marketing environment focused on innovation and performance marketing. • Collaborative work culture with SEO, content, design, and analytics specialists. • Continuous learning opportunities in paid media, automation, and AI-driven marketing tools. • Work on performance-focused campaigns where results directly impact client business growth. • Flexible and modern agency environment encouraging experimentation and optimization. How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1