MARKETING SPECIALIST - PAID ADS (SOUTH AFRICA)

South Africa (100% Remote) · Full-Time Independent Contractor · $1,200–$1,500 USD/month Own the paid channels that drive hiring and growth. You plan, launch, and optimize campaigns across Google, LinkedIn, and beyond — turning ad spend into measurable results for U.S.-based clients and CAS itself. 01 ABOUT THE ROLE You'll manage paid advertising end-to-end — from campaign setup and creative coordination to daily optimization and performance reporting. This is a hands-on, execution-focused role for someone who is detail-oriented, data-driven, and takes full ownership of campaign performance. Your responsibilities span paid advertising management, campaign strategy and coordination, conference and event support, and direct stakeholder communication with U.S.-based teams. Full-time IC with exclusivity. No part-time or freelance engagements once hired. THE IDEAL CANDIDATE - Thinks analytically but executes with speed and reliability - Takes ownership of campaign performance and doesn't wait to be told when something needs fixing - Is comfortable with both the creative and data sides of paid advertising - Communicates proactively and keeps stakeholders informed - Wants to see their work directly drive hiring and growth outcomes 02 WHAT YOU'LL OWN Paid Advertising Management Launch it, run it, improve it. - Plan, launch, and manage paid ad campaigns across Google Ads, LinkedIn Ads, and other platforms - Write and coordinate ad copy and creative assets in alignment with CAS brand standards - Monitor campaign performance daily and make optimization adjustments to improve results - Track and report on key metrics including impressions, clicks, conversions, and cost per lead - Conduct A/B testing on ad copy, visuals, and targeting to improve performance over time Campaign Strategy & Coordination Keep campaigns aligned with what matters. - Work with Leadership and Marketing teammates to align paid campaigns with hiring and growth priorities - Coordinate timelines, budgets, and deliverables across active campaigns - Support Facebook and other social ad campaigns as needed - Assist with landing page coordination and lead tracking integrations Conference & Event Support Handle the details so nothing falls through. - Provide administrative support for conference planning and logistics as needed - Coordinate event-related marketing assets, registrations, and follow-up materials - Manage pre- and post-conference outreach and campaigns Client & Stakeholder Communication Be the confident voice behind the numbers. - Participate in meetings with U.S.-based stakeholders to provide campaign updates - Communicate performance results clearly and professionally via Zoom, Slack, and email - Ask clarifying questions to stay aligned on priorities and avoid miscommunication 03 WHAT YOU'LL BRING - Proven experience managing Google Ads and LinkedIn Ads campaigns - Strong understanding of paid media fundamentals — targeting, bidding, creative, and conversion tracking - Comfort working with ad budgets and optimizing toward performance goals - Strong attention to detail and ability to manage multiple active campaigns simultaneously - Organized, reliable, and self-directed in a fully remote environment - Comfortable working on an EST 9:00 AM – 5:00 PM schedule - Clear and confident English communication, written and verbal - Comfortable participating in live meetings with U.S. stakeholders - Coachable and open to feedback on communication style and campaign direction 03 HOW WE WORK Ownership: Clear expectations with trust to execute Practicality: Simple, effective solutions over over-engineering Collaboration: Open communication and shared accountability Consistency: Steady progress and follow-through matter 04 WHY CAS IS DIFFERENT We are not a gig platform. We are not a freelance marketplace. We are not short-term staffing. We invest in professionals who want to build a real career serving U.S. clients. At CAS, you get: - Career-level USD compensation: $1,200–$1,500/mo based on experience - Permanent remote work — done right - Full company equipment provided (laptop, monitor, accessories) - 15 days PTO annually + local holidays off - Guaranteed annual increases - Referral rewards up to $1,000 - Monthly flexible stipend (CAS Flex Perks) - Structured onboarding and support - A culture that actually shows up 05 CONTRACT & EXCLUSIVITY This is an independent contractor engagement based in South Africa. Full-time exclusivity is required — candidates must not hold other part-time or freelance engagements once hired. Conflict-of-interest checks may apply. 06 APPLICATION PROCESS 1. Application & Prescreening 2. Skills & Aptitude Assessment 3. Profile and Pre-interview Preparation 4. Client Interview 5. Employment Offer and Onboarding READY TO TAKE THE NEXT STEP? Your next big career move starts here. https://jobs.ashbyhq.com/cas