CONTENT & LIFECYCLE MARKETING MANAGER

Job Position: Content & Lifecycle Marketing Manager Company: Pro Coffee Gear Location: Remote (Anywhere) Full - Time About Us: Pro Coffee Gear is a thriving e-commerce company located on our scenic 20-acre ranch in Austin, Texas. We specialize in providing top-tier espresso machines and related parts to coffee enthusiasts worldwide. Our dedication to excellence extends beyond our products; we're committed to building a talented team that shares our passion for coffee and exceptional customer service. Job Description: We’re looking for a Content & Lifecycle Marketing Manager who can own the full storytelling engine of our brand across email, lifecycle flows, content strategy, and video-first creative . This role blends creativity with performance: you’ll develop content that grows our audience, produce video and written assets that educate and inspire, and build lifecycle marketing programs that turn first-time buyers into loyal customers. You’ll be at the center of how we communicate with customers from discovering us on social or through content, to browsing the site, to making a purchase, to coming back again. If you love coffee, content, and building a brand people truly connect with, you’ll thrive here. What You’ll Own Email & Lifecycle Marketing (40%) • Own the full email and SMS strategy and calendar (campaigns + automated flows). • Develop segmentation and personalization strategies to increase LTV and retention. • Build and refine lifecycle programs: • • Abandoned browse & cart • Post-purchase education • Loyalty & VIP • Winback • Welcome/onboarding • D esign A/B tests to optimize creative, messaging, and conversion. • Partner with Growth to align emails with product launches and promotions. Content Strategy & Development (40%) • Own the overall content calendar across social, email, landing pages, and UGC. • Create high-quality content that connects with coffee enthusiasts and café owners. • Write scripts, website copy, blogs, landing page messaging, and content briefs. • Build content pillars that establish authority: education, how-to guides, product reviews, comparison content, café buildout content, etc. • Collaborate with product and growth teams to develop messaging for launches, events, and campaigns. Video Production & UGC/Creator Support (20%) • Plan, script, shoot, and edit short-form videos (IG Reels, TikTok, YouTube Shorts). • Capture product demos, educational content, behind-the-scenes footage, and story-driven content. • Create UGC-style content to support paid ads, social media, and email. • Coordinate with influencer/UGC creators and edit/repurpose their content. What Success Looks Like • Email and SMS become one of the company’s top revenue channels. • Strong, consistent storytelling across channels that elevates the brand. • Clear, engaging video content that boosts engagement, conversions, and trust. • Lifecycle flows that increase repeat purchase rate and average order value. • UGC and content that improves paid ad performance and lowers CAC. • A content engine that supports sales, SEO, and product launches. What You Bring • 4-6 years of experience in DTC/e-commerce marketing, content, or lifecycle marketing. • You are an amazing writer • Demonstrated experience r unning email campaigns and automated flows in tools like Klaviyo, Shopify or HubSpot. • Strong writing skills from conversion-focused copy to brand storytelling. • Experience producing and editing video content (e.g., short-form vertical). • You are experienced in content email, especially in creating engaging content. • Ability to manage content calendars across channels with consistency. • Comfortable with basic analytics (GA4, Klaviyo dashboards, attribution tools). • Highly organized, proactive, and energized by a fast-paced growth environment. • No need for management experience • Bonus: experience with SEO content, influencer/UGC management, or coffee industry background. Why You’ll Love Working Here • You’re building the content and lifecycle foundation of a rapidly scaling brand. • Standing up new process and tools for things like SMS marketing. • Direct ownership, autonomy, and creative freedom. A passionate community of coffee pros and home enthusiasts. • Your work directly influences how customers learn, engage, and fall in love with our brand. How to Apply Send us: • Your resume • 2-3 writing samples or email/flow examples • A portfolio is mandatory to apply for this role : )