MARKETING MANAGER

Job responsibilities: 1. Strategic Planning & Development • Create and implement comprehensive annual marketing strategies aligned with company goals and revenue objectives. • Identify key customer segments, evaluate market trends, and develop competitive positioning plans. • Establish and monitor key performance indicators (KPIs) such as CPA, ROAS, conversion rates, and player retention to evaluate campaign effectiveness. 2. Campaign Coordination & Implementation • Execute integrated marketing campaigns across various channels including social media, email, search engines, paid media, affiliate networks, and industry events. • Supervise the production of marketing materials such as advertisements, landing pages, blog content, and promotional assets. • Collaborate with internal departments and external partners to ensure campaigns are delivered on time and on target. 3. Digital Marketing & User Acquisition • Oversee and fine-tune paid advertising efforts across platforms such as YouTube, Meta, TikTok, and programmatic ad networks. • Deploy SEO and content marketing strategies to grow organic visibility and improve search engine rankings. • Use marketing automation tools (like HubSpot, Mailchimp, or CRM platforms) to personalize communication and increase user engagement. • Develop remarketing and retention campaigns aimed at increasing customer lifetime value (LTV). 4. Brand Management & Content Creation • Maintain brand consistency throughout all marketing channels and materials, including web presence, social content, and paid campaigns. • Drive the creation of compelling content including blog posts, videos, press releases, and social media updates that reflect the brands voice and messaging. 5. Performance Analysis & Optimization • Analyze campaign metrics through tools such as Google Analytics and CRM dashboards to assess success and identify improvement opportunities. • Conduct A/B testing to refine creative elements, messaging, and conversion paths. • Deliver actionable insights and performance reports to leadership, adjusting strategies as necessary for better outcomes. 6. Team Leadership & Budget Oversight • Manage and mentor marketing team members while coordinating with third-party vendors and agencies. • Administer marketing budgets effectively to ensure optimal ROI across all initiatives. Job Requirements: • Bachelor's degree in Marketing, Business Administration, or a related discipline. • Over 4 years of marketing experience, with a minimum of 2 years in the iGaming sector. • Proven ability to lead and execute successful multi-channel marketing campaigns. • Deep understanding of digital marketing, media buying, and campaign optimization. • Strong analytical capabilities with hands-on experience in performance tracking tools. • Familiarity with CRM systems and marketing automation platforms. • Demonstrated leadership experience managing cross-functional teams. • Comfortable operating in a dynamic, fast-paced, and regulated industry environment.