SENIOR MARKETING MANAGER

Job description • Responsible to build, plan and implement a comprehensive digital marketing strategy and roadmap. • Lead Strategic planning and execution of marketing calendar for the company with annual / seasonal / monthly timelines. • Plan and execute all digital marketing including SEO, SEM, email campaign, social media etc. • Manage the marketing budget, measure effectiveness of campaigns, gain insights, track ROIs and assess against KPIs. • Build improve our social media presence while managing the company s social media accounts. • Design and manage online marketing content. • Work closely with Business teams to develop the Company's Marketing Events strategy and implementation. This will include onsite online conferences, CME programs and webinars. • Work closely with Business teams to design marketing campaigns from concept to execution to drive lead generation and utilization targets. • Optimize the different marketing channels and user funnels and drive conversions. • Stay up to date with the latest technology trends and best practices in the space. • Research competition, investigate benchmarks and provide suggestions for continuous improvement. • Drive user growth: Demonstrate ability to scale transactions and products digitally. Requirements for the role: • Education University degree (bachelor's, master's) in any discipline; An MBA degree is and prior experience with Health Tech / health care organization is preferred • 4 + years of experience in Digital Marketing including experience in developing and implementing social marketing initiatives, designing executing marketing campaigns and meeting ambitious lead generation targets. • Solid knowledge of online marketing tools including web-analytics tools and best practices • Hands-on approach with the ability to proactively collaborate with internal stakeholders and work in a fast-paced and high-growth work environment • Critical thinker with creative problem-solving skills