CAMPAIGN MARKETING EXECUTIVE

We're The Branding People , a Malaysia-based digital marketing agency serving brands across Southeast Asia. We turn insights into strategy, strategy into creative work, and creative work into measurable impact . Our partners are scaling fast, and performance-driven growth is more important than ever. If you're a Media Buyer who can turn data, insights, and creative strategy into high-impact campaigns that capture attention and drive measurable results — you'll fit right in. What You'll Be Crafting • Plan, execute, and optimize performance marketing campaigns across digital platforms, focused on lead generation and sales. • Conduct market and competitor research to identify trends, opportunities, and insights that inform campaign strategies. • Strategize campaign concepts, targeting, and messaging to maximize ROI and achieve business objectives. • Monitor and analyze campaign performance (CPA, ROI, key metrics), making data-driven recommendations for continuous improvement. • Write high-converting ad copy, including captions, subtitles, and creatives aligned with campaign goals. • Proactively communicate ideas, updates, and results with the team to ensure alignment and smooth execution. • Manage campaign workflows, including delegating tasks to VAs and ensuring timely delivery. • Leverage AI tools to support copywriting, ideation, and creative production. • Collaborate closely with internal stakeholders to ensure campaigns align with broader business objectives. Your Superpowers • 2–3 years of experience in performance marketing, media buying, or digital campaign management. • Strong understanding of campaign planning, execution, and optimization (CPA, ROI, performance tracking) • Proven ability in copywriting for ads and marketing campaigns. • Analytical mindset with experience in market research and competitor analysis. • Fluent in both Mandarin and English, with strong communication skills for stakeholders collaboration and reporting. • Strong ownership mindset, critical thinking ability, and adaptability in a fast-paced agency environment. • Flexibility to put in extra hours when necessary to meet campaign deadlines or urgent optimization needs. • A genuine passion for driving business growth and creating measurable impact through well-executed advertising strategies. What You'll Get Here • Freedom to Work from Anywhere Remote flexibility that empowers deep work and creative flow. • Upskilling That Actually Changes You Workshops, coaching, and exposure to brands across SEA with real learning and real growth. • Lucrative Pay That Reflects Value Competitive salary packages designed to reward excellence, not just attendance. • Health & Wellness Support Benefits that keep your mind sharp and your energy sustainable. • People Who Want You to Win A driven team that collaborates, questions, builds — and celebrates progress. • Plus More — Because We're Still Growing We refine, improve, and innovate constantly. You grow as we grow.