112025- PBSGA - SEO SPECIALIST FOR GOOGLE ADS (SAAS)

Position: SEO Specialist for Google Ads Number of hours: TBD (Project Based) Schedule: TBD Responsibilities: SEO • Conduct keyword research, competitive analysis, and identify growth opportunities. • Optimize website content, metadata, and on-page elements to improve organic ranking. • Collaborate with content teams to ensure SEO best practices are implemented in all new content. • Monitor and analyze SEO performance using tools like Google Search Console, Google Analytics, and SEMrush/Ahrefs. • Develop and manage link-building strategies and technical SEO improvements. • Track organic traffic, page performance, and ranking movements to provide actionable insights. Google Ads • Plan, launch, and optimize Google Search, Display, Shopping, and Video ad campaigns. • Perform keyword and audience targeting to improve ad relevance and performance. Monitor daily campaign performance, including CTR, CPC, Quality Score, and conversions. • Create and test ad copy, landing pages, and extensions for maximum ROI. • Manage budgets and adjust bidding strategies to achieve performance goals. • Generate regular performance reports and provide recommendations for campaign improvements. Requirements: • Proven experience as an SEO Specialist or Google Ads Specialist (2–4 years preferred) . • Strong understanding of keyword research, on-page/off-page SEO, and technical SEO. • Hands-on experience managing Google Ads campaigns and using Google Ads Editor. • Familiarity with analytics and SEO/SEM tools (e.g., GA4, Search Console, SEMrush, Ahrefs, Moz). • Knowledge of HTML/CSS basics (preferred). • Strong analytical skills and ability to interpret data to drive decision-making. • Excellent communication and project management skills. • Google Ads certification(s). (a Plus) • Experience with conversion rate optimization (CRO) and A/B testing. (a Plus) • Experience working with eCommerce or lead-generation campaigns. (a Plus) • Knowledge of remarketing, retargeting, and audience segmentation strategies.