DIGITAL MARKETING MANAGER (GS - 1202026 - PTDMM)

Position: Digital Marketing Manager Number of hours: 3 hrs/week Schedule: UK Timezone Tasks Required: A. Inbound & Demand Generation Strategy • Develop and execute a B2B inbound marketing strategy targeting commercial landlords, property owners, and asset managers. • Drive qualified inbound enquiries through organic search, content marketing, and social media channels. • Align marketing activity with commercial objectives and sales pipeline requirements. • Identify and target high-intent keywords, topics, and audiences relevant to commercial solar and battery installations. B. SEO & Organic Search Optimisation • Lead and own the ongoing SEO strategy for the websites, including: • Keyword research focused on commercial property and renewable energy decision-makers • On-page optimisation (metadata, headers, internal linking, content structure) • Coordination of technical SEO (site speed, indexing, crawlability) • Improve domain authority through high-quality content, backlink strategies, and cross-site linking. • Monitor, analyse, and report on organic search performance, inbound enquiries, and conversion rates. C. Content & Market Intelligence • Build and manage a structured content pipeline, including: • Articles, blogs, and insights tailored to commercial landlords • Market intelligence, industry trends, policy updates, and case studies • Position Powerr and NICL as trusted thought leaders in commercial solar and energy storage. • Ensure all content is SEO-optimised and designed to support inbound lead conversion. • Repurpose long-form content across social media and website channels to maximise reach and impact. D. Social Media (LinkedIn & Twitter/X) • Develop and manage a targeted social media strategy focused on: • Commercial landlords • Property owners, asset managers, and investors • Promote content, insights, and key messages to drive website traffic and inbound enquiries. • Build brand credibility and awareness within the commercial property sector. • Monitor performance, engagement, and audience growth, refining content based on insights and results Requirements: • Proven experience in B2B digital marketing, inbound marketing, or demand generation . • Strong hands-on SEO experience (keyword research, on-page optimisation, technical fundamentals). • Excellent content strategy and writing capability, ideally within property, energy, or infrastructure sectors. • Experience managing LinkedIn and Twitter/X for B2B audiences . • Data-driven mindset with experience using analytics and SEO tools (e.g. GA, Search Console, SEMrush/Ahrefs). • Ability to translate commercial objectives into clear marketing outcomes.