PAID MEDIA ADS EXPERT (GOOGLE AND META ADS)

Position: Paid Media Ads Expert (Google and Meta Ads) Number of hours: 20 hours/week Schedule: Hongkong Time Tasks required: • Contribute in the implementation of paid online marketing strategies • Plan, execute, manage and optimize various advertising campaigns for Google ads, Facebook ads, Tiktok ads, and other online advertising platforms • Regularly analyze campaign performance metrics and KPIs and produce daily reports to identify issues and opportunities for growth • Communicate KPIs to key stakeholders • See all ventures through to completion and evaluate their success using various metrics • Provide insights and recommendations to improve campaign effectiveness • Stay up-to-date with industry trends and emerging platforms to keep the company’s marketing strategies current • Prepare engaging content and ad copy to boost campaign conversion • Conduct market research to identify opportunities for promotion and growth • Collaborate with the client in preparing budgets and monitoring expenses • Proactively suggest recommendations and optimizations to the team leader • Other ad hoc tasks that would be assigned Requirements: • Proven work experience with marketing or a relevant role is required • Solid knowledge of marketing techniques and principles • Proven experience in managing Google Ads and Meta advertising campaigns • Hands-on experience with Google Analytics, Google Tag Manager and Google Data Studio (also known as Looker Studio) • Good understanding of market research techniques, statistical and data analysis methods • Excellent knowledge of MS Office and marketing software (e.g. CRM) • Thorough understanding of social media and web analytics • Excellent organizational and multitasking skills • Outstanding communication and interpersonal abilities • Creativity and commercial awareness • A team player with a customer-oriented approach • Self-disciplined and organized; able to consistently perform with limited supervision