SENIOR DIGITAL MARKETING

Position: Senior Digital Marketing Manager Number of hours: 40 hours/week Schedule: Central Time Tasks required: • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns • Design, build and maintain the client’s social media presence • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) • Identify trends and insights, and optimize spend and performance based on the insights • Brainstorm new and creative growth strategies • Plan, execute, and measure experiments and conversion tests • Collaborate with internal teams to create landing pages and optimize user experience • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate • Establish and execute a digital marketing strategy to distribute content • Set up and/or optimize company pages within each platform to increase the company's social content visibility • Utilize CRMs to develop marketing campaigns • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification • Maintain consistent brand messaging across all social channels • Identify, analyze, and measure trends and content to assess how well it’s performing and optimize user experience • Review site content, conversion funnels, analytics and statistics to make recommendations for new and creative growth strategies • Other ad hoc tasks that would be assigned Requirements: • At least 4 years of experience as a Digital Marketing Manager or a relevant experience • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns • Experience in optimizing landing pages and user funnels • Experience with A/B and multivariate experiments • Strong leadership skills with the ability to build and manage a digital marketing team • Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends) • In-depth knowledge of CRM and various social media platforms and their best practices • Experience with managing B2B and B2C campaigns • Experience in setting up and optimizing Google Adwords campaigns • Excellent knowledge of modern HTML/CSS • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate • Good English communication skills, both written and verbal • Highly organized and detail-oriented; able to efficiently prioritize multiple tasks • Ability to work independently and in a team-oriented environment