DIRECTOR OF DIGITAL SALES, IFIT COMMERCIAL

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Job description

<div class="content-intro">iFIT’s vision is to create the world's most holistic health and fitness platform, integrating all elements of health - physical fitness, mental health, nutrition and active recovery - into a seamless interactive experience. We develop proprietary software that learns and adjusts to the habits of each person as it delivers immersive content that guides them on their own individual fitness journey.</div> We are currently seeking an ambitious pace-setter to join our team as a Director of Digital Sales remotely in the US. iFIT is building the world's most holistic health and fitness platform — bringing together connected equipment, AI-powered coaching, immersive content, and personalized wellness into one seamless experience. As commercial fitness continues to evolve beyond connected hardware, iFIT is expanding its digital ecosystem across health clubs, hospitality, boutique fitness, multifamily, corporate wellness, education, healthcare, and emerging wellness markets. We are seeking an entrepreneurial Director of Digital Sales to lead the commercial growth of iFIT's digital platform, including Tailor, our AI-powered personal trainer, and future digital offerings. This leader will own the commercial digital business, building strategic partnerships, accelerating recurring revenue, enabling the global commercial sales organization, and creating scalable go-to-market programs that extend iFIT far beyond connected equipment. ROLE COMMITMENTS <ul class="[li_&]:mb-0 [li_&]:mt-1 [li_&]:gap-1 [&:not(:last-child)_ul]:pb-1 [&:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="font-claude-response-body whitespace-normal break-words pl-2" style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Own the global commercial digital business strategy and performance for Tailor and future iFIT digital products.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Lead commercial go-to-market strategy across traditional commercial fitness and expanded vertical markets.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Lead and develop the Commercial Digital Sales function, including direct management of digital sales representatives.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Serve as the commercial digital overlay across iFIT's global commercial organization, partnering with Territory Managers, National Accounts, specialty vertical leaders, distributors, and international sales teams.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Drive digital revenue growth through partnerships, subscription expansion, adoption, and strategic commercial initiatives.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Establish scalable commercial programs, pricing strategies, sales playbooks, and operating rhythms that accelerate digital growth globally.</li> </ul> ESSENTIAL DUTIES AND RESPONSIBILITIES <ul class="[li_&]:mb-0 [li_&]:mt-1 [li_&]:gap-1 [&:not(:last-child)_ul]:pb-1 [&:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="font-claude-response-body whitespace-normal break-words pl-2" style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Lead commercial expansion of Tailor and future iFIT digital products.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Develop go-to-market strategies for facilities both with and without integrated iFIT equipment.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Identify new recurring revenue opportunities, partnerships, and vertical expansion strategies.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Own commercial digital forecasting, pipeline, and revenue performance.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Lead, coach, and develop the Commercial Digital Sales team.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Serve as the commercial digital overlay across the global commercial organization.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Lead recurring pipeline reviews, forecast meetings, and commercial business reviews focused on digital growth.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Develop and distribute qualified digital opportunities across regional and specialty sales teams while driving accountability.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Create sales playbooks, enablement resources, ROI tools, and implementation guides.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Lead commercial digital initiatives through both direct team leadership and matrix leadership across iFIT's global commercial sales organization.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Build executive relationships across enterprise fitness, hospitality, wellness, and strategic partner organizations.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Own complex sales opportunities from prospecting through implementation and expansion.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Develop strategic partnerships that improve member engagement, retention, and recurring revenue.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Partner with Product, Marketing, Finance, Customer Success, and Operations to define commercial roadmap, launch strategy, and customer experience.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Represent the voice of commercial customers to influence future product development.</li> </ul> EDUCATION & EXPERIENCE Education and Basic Qualifications <ul class="[li_&]:mb-0 [li_&]:mt-1 [li_&]:gap-1 [&:not(:last-child)_ul]:pb-1 [&:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="font-claude-response-body whitespace-normal break-words pl-2" style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Bachelor's degree or equivalent experience.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">7+ years in enterprise B2B sales, partnerships, commercial strategy, or digital fitness technology.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Demonstrated success leading through influence in matrix organizations.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Experience with Salesforce CRM and commercial forecasting.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Strong executive communication, partnership development, and cross-functional leadership skills.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Authorized to work in the United States without sponsorship.</li> </ul> Preferred Qualifications <ul class="[li_&]:mb-0 [li_&]:mt-1 [li_&]:gap-1 [&:not(:last-child)_ul]:pb-1 [&:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="font-claude-response-body whitespace-normal break-words pl-2" style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Experience leading subscription, SaaS, platform, or recurring revenue businesses.</li> </ul> DISCLAIMER Compensation may vary based on the job level, your geographic work location, position incentive plan, and exemption status. Although we currently may consider hiring in the states listed below, not all positions are available in all locations, and work in a particular state is not guaranteed. Current list of states where iFIT may consider hiring: AK, AL, AR, AZ, CA, CO, CT, FL, GA, ID, IL, IN, KS, KY, LA, MA, MD, MI, MN, MO, MS, NC, NH, NJ, NV, NY, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, WA, WI, WY. Subject to applicable state laws, your employment at iFIT is "at-will". At-will employment means that you and the company each have the right to terminate the employment relationship at any time for any cause or for no cause at all. <div class="content-pay-transparency"><div class="pay-input"><div class="title">Pay Range: </div><div class="pay-range">$110,000-$130,000 USD</div></div></div><div class="content-conclusion">iFIT does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, ancestry, mental or physical disability, sexual orientation, gender identity, medical condition, genetic information, marital status, veteran status or any other characteristic protected by law. </div>