PERFORMANCE MARKETING MANAGER

Accountabilities: As a Performance Marketing Manager, you will take ownership of paid growth initiatives, campaign performance, analytics frameworks, and cross-functional marketing execution. Your mission will be to maximize acquisition efficiency, improve customer journeys, and create scalable growth strategies through data-driven decision-making. • Develop and execute end-to-end paid acquisition strategies across channels including Google Ads, Meta, TikTok, programmatic advertising, and emerging platforms. • Manage and optimize substantial multi-channel marketing budgets, ensuring efficient allocation of spend against CAC, ROAS, and growth objectives. • Build localized acquisition strategies tailored to different markets, customer segments, and geographic corridors. • Oversee tracking and attribution systems, including GA4, mobile measurement platforms, server-side tracking, and conversion APIs. • Analyze customer journey data, cohort performance, and attribution insights to identify optimization opportunities and improve marketing effectiveness. • Create executive-level reporting frameworks with actionable insights, performance analysis, and strategic recommendations. • Partner with creative teams to develop high-performing campaign assets and establish a scalable creative testing process. • Lead conversion rate optimization initiatives across landing pages, app experiences, onboarding flows, and other customer touchpoints. • Collaborate with product, business intelligence, and creative teams to improve growth loops and accelerate campaign performance. • Manage relationships with advertising platforms, agencies, and external partners to leverage new opportunities and industry best practices. Requirements: The ideal candidate is a performance-focused marketer with strong analytical capabilities, experience managing large-scale acquisition campaigns, and the ability to translate data into business growth strategies. • 5+ years of experience in performance marketing, growth marketing, or paid acquisition roles with a proven record of scaling campaigns and achieving acquisition targets. • Strong expertise in managing advertising platforms such as Meta Ads Manager, Google Ads (Search, App Campaigns, Performance Max), and TikTok Ads. • Experience working with significant marketing budgets and optimizing campaigns based on CAC, ROAS, LTV, and retention metrics. • Deep understanding of marketing analytics, attribution models, tracking architecture, cohort analysis, and customer lifecycle measurement. • Hands-on experience with tools such as GA4, mobile measurement platforms (Adjust, AppsFlyer, or similar), and server-side tracking solutions. • Strong experimentation mindset with experience running A/B tests, multivariate tests, and optimization programs across audiences, creatives, messaging, and user experiences. • Ability to collaborate effectively with creative, product, and data teams in a fast-moving environment. • Strong communication skills with the ability to present complex performance insights to senior stakeholders. • Experience in fintech, mobile applications, or transaction-driven business models is highly preferred. Benefits: • Fully remote working opportunity with flexibility to work from India. • Opportunity to own large-scale growth initiatives and directly influence business performance. • Work in a data-driven environment focused on innovation, experimentation, and continuous improvement. • Collaborate with cross-functional teams across marketing, product, creative, and analytics. • Competitive compensation package aligned with experience and expertise. • Opportunity for professional growth while working on complex acquisition and performance challenges. • Remote work setup support, including the expectation of a reliable internet connection and suitable home workspace. How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1