DATA ANALYTICS SPECIALIST (WEB ANALYTICS & CONVERSION OPTIMIZATION)

At LearnTastic, data is at the heart of every strategic decision. As a Data Analytics Specialist (Web Analytics & Conversion Optimization) , you will play a critical role in driving business growth by transforming data into actionable insights that enhance user experience, optimize digital performance, and improve conversion outcomes. You'll collaborate with a high-performing team of marketing, product, and technology professionals in a fast-paced, innovation-driven environment where your expertise will have a direct and measurable impact. Key Responsibilities • Analyze website performance and user behavior using Google Analytics 4 (GA4) and Google Tag Manager (GTM). • Monitor key performance indicators (KPIs), conversion funnels, and user journeys to identify optimization opportunities. • Develop dashboards and performance reports using Looker Studio, Power BI, or similar visualization tools. • Conduct A/B testing and conversion rate optimization (CRO) initiatives to improve user engagement and conversions. • Implement, validate, and maintain event tracking and conversion tracking to ensure data accuracy. • Partner with Marketing, Product, and Web Development teams to provide data-driven recommendations. • Present analytical findings and strategic insights to support business and marketing objectives. Required Skills: • Strong expertise in Google Analytics 4 (GA4) and Google Tag Manager (GTM). • Proficiency in Looker Studio, Power BI, or Tableau for dashboard creation and data visualization. • Strong knowledge of SQL, Microsoft Excel, and website performance analysis. • Hands-on experience with Conversion Rate Optimization (CRO), A/B testing, and user behavior analysis. • Experience implementing and managing event tracking, conversion tracking, and analytics frameworks. • Solid understanding of website analytics, customer journey analysis, and conversion funnel optimization. • Excellent analytical, problem-solving, and communication skills with the ability to present actionable insights. • Bachelor's degree in Analytics, Computer Science, Marketing, Business, or a related field. Location • Remote Employment Type • Full-time