SOCIAL MEDIA MANAGER

About the Role 10% Media is seeking a Social Media Manager to build and maintain robust content offerings and drive subscriber growth across 10% Media’s social platforms, including Instagram, Facebook, TikTok, LinkedIn, Threads, YouTube, and X. This role is ideal for a social-native, execution-focused marketer with strong production instincts who wants a real seat at the table shaping how a distinctive brand shows up across platforms. Reporting to the Head of Content and collaborating closely with Dan Harris, the Social Media Manager will play a key role in day-to-day social operations, content creation, community engagement, and audience development. Overarching social strategy is held within the broader content strategy; in a culture where the best idea wins regardless of title, the right candidate will pitch ideas and shape direction well beyond their own channels. All 10% Media employees are remote, but the Social Media Manager should live in or around New York City and be comfortable traveling into Manhattan and/or north into the suburbs semi-regularly. (Transportation costs will be covered.) Responsibilities Manage Day-to-day Social Strategy Execution • Collaborate with Dan Harris and the Head of Content on social direction—pitching ideas, catching and posting Dan’s incoming, and serving as a creative thought partner within the broader content strategy. • Build and maintain a long-term production calendar and oversee day-to-day publishing across our social portfolio, while leaving space for quick pivots that meet the moment. • Ensure channel hygiene and optimization across all social platforms, including profile updates, link management, featured content, thumbnails, playlists, and overall feed presentation. • Prioritize short-, medium-, and long-term initiatives with logic and flexibility. • Regularly identify strengths and weaknesses in the current approach and suggest actionable improvements. Support Social Content Creation & Community Management • Script, produce and edit video content social. • Hold finished videos, graphic carousels, and other content to high standards—aligned brand tone, visual appeal, coherent storylines, seamless transitions, proper color grading, effective audio and visual assets, and overall appeal. • Draft effective captions and social-first copy that reflect Dan’s voice and the 10% Happier brand tone. • Bring strong editorial instincts and the ability to connect news and cultural moments to wisdom and pop-psychology takeaways. • Stay informed on platform updates, algorithm changes, emerging formats, and social media best practices. • Foster community engagement through audience interaction, social listening, and proactive trend monitoring. • Post to the proper channels in a timely manner. Coordinate with External Partners & Talent • Communicate effectively with outside talent and partner institutions to build relationships and collaborations. • May coordinate freelance support when needed, with clarity and integrity. Measurement & Optimization • Monitor performance metrics and identify opportunities to improve engagement, reach, audience growth, and overall content performance. • Bring a data-informed approach to continuous improvement across platforms. Manage Day-to-day Social Operations • Build and maintain efficient, transparent production and communication systems. • Organize and keep track of incoming ideas from Dan and the team. • Help establish scalable processes, workflows, and best practices across social operations. Must-have Qualifications • 3+ years managing social media for a creator or brand. • Strong understanding of the major social platforms and their evolving ecosystems. • Ability to produce, shoot, and edit video to a high standard appropriate for social. • Strong copywriting, content planning, and editorial judgment. • Extraordinarily high attention to detail and organizational skill, with excellent project management and communication skills. • Experience analyzing social performance data and translating insights into action. • Ability to manage multiple priorities autonomously in a fast-paced, deadline-driven environment. • Based in or around New York City, and able to travel into Manhattan and/or the suburbs semi-regularly (transportation costs covered). Nice-to-have Qualifications • Genuine passion for Dan’s specific brand and message, and familiarity with the 10% Happier voice. • Interest in meditation, mindfulness, or the broader wellness and pop-psychology space. • Understanding of audience development and growth strategies. • Experience supporting influencer, creator, talent, or partnership-driven activations. • Experience working across both external partners and cross-functional internal teams. Team Culture • Can-Do Attitude: We strive to work hard, meet new challenges with an open mind, and flex our skills and capacity. • Proactive Problem Solving: We are a team of problem solvers, applying good judgment and forward-looking initiative to anticipate needs, suggest solutions, and always support our colleagues. • Calmness: We strive for a low resting heart rate, can discern when urgency is and is not required, and take the time to reason through decisions. • Clarity: We strive to understand our own thoughts and biases, and to say what we mean, in both written and verbal communication. • Curiosity: We strive to ask questions first, and to seek to understand other perspectives and opportunities. • Kindness: We strive to treat others the way we want to be treated. • Attention to Detail: We strive to get the little things right, because we know that doing so makes a difference to our colleagues and our audience. • Integrity: We strive to be honest and transparent, and to do the right thing even when no one is looking. • Mindfulness: We strive to be aware of what’s happening in us and around us in the present moment, which allows us to respond wisely instead of reacting unskillfully. About 10% Media 10% Media is a content company built around the work of bestselling author, journalist, speaker, and podcaster Dan Harris. We produce the 10% Happier podcast, Dan’s Substack, social media, and support his work as a speaker and author.