SENIOR SEA MANAGER (M/F/D) FOCUS SHOPPING

Redcare-pharmacy

Full-timesenior

Job description

About the role:As Senior SEA Manager (m/f/d) in our New Customer Acquisition Team, you own our Google Shopping & Search and Bing campaigns from strategy to execution. You don't just manage campaigns. You architect them, challenge them, and relentlessly optimise them. With a sharp eye on KPIs and a hunger for efficiency, you identify levers others miss and turn insights into real business impact. This is a role for someone who loves the craft of paid search, thinks in systems, and brings a passion for AI-powered automation. You'll have real ownership, real budget, and real impact from day one. The position can be filled on a full-time or part-time basis (minimum 30 hours per week).  About your tasks:<ul><li>Plan, implement, and own Google Shopping & Search and Bing campaigns end-to-end. From strategy and structure to day-to-day optimisation. </li></ul><ul><li>Strategically develop and scale the paid search advertising channel, shaping its long-term direction. </li></ul><ul><li>Take full responsibility for significant advertising budgets,  spending them as if they were your own. </li></ul><ul><li>Optimise the search & shopping campaign portfolio end-to-end: structure, bidding, audiences, feeds, and copy. </li></ul><ul><li>Analyse performance data, surface insights, and translate them into concrete optimisation actions. </li></ul><ul><li>Own the annual budget plan and KPI framework; present results and strategy to senior stakeholders. </li></ul><ul><li>Lead A/B and multivariate testing initiatives  and turn learnings into lasting improvements. </li></ul><ul><li>Collaborate closely with Analytics, Data, Pricing, and Country Management teams to ensure campaign relevance and measurement accuracy. </li></ul>🤖 AI & Automation: We actively encourage using AI tools, scripts, and automation to multiply your impact. If you've built smart workflows or experimented with LLMs in a marketing context - bring those ideas. We want to hear them! About you:<ul><li>5+ years of hands-on SEA / Performance Marketing experience, with proven ownership of Shopping and Search campaigns at scale. </li></ul><ul><li>Deep expertise in Google Ads (Search & Shopping), Bing Ads, Google Merchant Center, and feed optimisation — tools like ProductsUp are a plus. </li></ul><ul><li>Strong analytical mindset: you live in the data, love finding patterns, and know how to act on them. </li></ul><ul><li>Proficient in Excel / Google Sheets; comfortable with attribution models and web analytics (GA4, etc.). </li></ul><ul><li>Fluent English is a must; German is a strong plus and will give you an edge in our team. </li></ul><ul><li>Our office is in Cologne. If you're nearby, great! If not, remote (within Germany)  works just fine for day-to-day. That said, we do have team events and moments where being in the office matters, and we'd expect you to join those. </li></ul>  About your benefits:<ul><li>Corporate pension plan: We offer a company pension scheme and have a dedicated external consultant to offer you the best guidance and advice. </li><li>Personal development: Grow! We support and encourage your leadership development through various in- and external trainings. </li><li>Mental Health: Get quick and professional help from psychologists of nilo if you feel overwhelmed in private or professional life. Anonymous and free of charge. </li><li>Mobility: We provide our employees with a fully costed Deutschland Ticket which can be used at any time. </li><li>Vacation: 30 days paid vacation per annum (plus another day on Rosenmontag) and the option to take unpaid vacation of up to 10 days (after one year working with us). </li><li>Sports: Stay healthy. Profit from a membership (M) package at Urban Sports Club, so that you can take advantage of a huge variety of sport offers.</li><li>Employee discount: You get a 10 % employee discount on all over the counter, beauty and personal care products in our online store & 20 % discount on nu3.</li><li>Redcare events: We promote teambuilding through creative team events, and celebrate our successes together at regularly scheduled parties.</li></ul>