FIELD MARKETING MANAGER
istaridigital.ai
Full-timemid€109,900-175,000
Job description
Core Responsibilities
Program Planning & Execution
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Provide input on quarterly field marketing plans and prioritization, drawing on direct knowledge of which accounts, events, and regions are showing the strongest engagement; execute the resulting programs from initial planning through completion
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Plan, run, and attend trade show and conference presence, including booth staffing, meeting scheduling with priority prospects and accounts, and lead capture setup so engagement translates into actionable follow-up
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Execute localized activations such as direct mail and gifting to target and ABM accounts, in-person event touches, and conference-adjacent placements designed to build visibility around the industry's highest-value gatherings
Event Operations
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Manage event logistics end-to-end, including timelines, deliverables, and on-site setup and teardown, ensuring every activation runs smoothly from initial planning through breakdown
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Order and manage event swag, signage, and collateral inventory, keeping materials on-brand and in stock ahead of key events
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Manage event budget tracking and vendor invoicing within approved spend, maintaining a clear record of where field investment is going
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Coordinate speaker and session logistics for conferences, including abstract submissions for speaking opportunities and scheduling coordination with internal subject matter experts and external event organizers
Field & Sales Coordination
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Adapt corporate campaigns and content for field relevance, ensuring company-level messaging lands with the specific audiences and personas engaged on the ground
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Log event leads into the CRM and coordinate with sales on timely follow-up
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Conduct post-event follow-up internally, including debriefs with sales to close the loop on lead quality, helping refine targeting and event selection going forward
Reporting
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Track and report on pipeline connected to field programs, sharing results with the Marketing Lead and sales team to maintain shared visibility into what field marketing is driving
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Share field intelligence and recommendations, including content gaps, competitive intelligence, and customer feedback gathered in the field, to help refine where future program investment should go
Required Qualifications
Experience
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3+ years in field marketing or event marketing
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Experience executing marketing programs, including event logistics
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Comfortable working in a small, fast-moving team without heavy structure
Skills & Capabilities
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Strong organizational and vendor-management skills
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Familiarity with CRM and marketing automation tools
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Good communication skills and comfort working directly with sales
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Willingness to travel (typically 20–30%)
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Comfortable executing against a budget/strategy while contributing meaningful input
Preferred Experience
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Experience in aerospace, defense, or industrial technology
Why this role?
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Own field marketing execution across all regions at a high-growth technology company
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Work closely with a small, collaborative marketing team where your input shapes strategy
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Get broad exposure across events and account-based programs
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Join a high-trust, mission-driven team building transformative technology