GROWTH MARKETING LEAD

Accountabilities • Build and execute growth strategies across multiple market segments, including retail, industrial, grocery, transportation, logistics, restaurants, healthcare, and field services. • Develop account-based marketing (ABM) programs by creating target account lists, segment strategies, and personalized campaigns in partnership with sales and business development teams. • Own demand generation initiatives across outbound, inbound, paid channels, social media, and experimental growth channels, ensuring campaigns are tied directly to pipeline creation. • Design and optimize account engagement strategies using multi-channel approaches, including email, social, paid advertising, and targeted outreach programs. • Manage outbound growth motions by defining audiences, messaging, sequences, and campaign signals that improve engagement and conversion. • Launch integrated campaigns around product updates, events, and key business moments while building repeatable processes for future growth. • Develop lifecycle marketing programs covering nurture campaigns, product announcements, expansion opportunities, and re-engagement initiatives. • Build and improve growth infrastructure, including landing pages, automation workflows, AI-powered SDR flows, calculators, and self-service experiences. • Own campaign reporting, attribution, and performance analysis to identify growth opportunities and optimize investment. • Partner closely with Sales, Account Executives, and business development teams to ensure strong lead handoffs, campaign alignment, and continuous feedback loops. • Create scalable GTM systems by leveraging automation, APIs, AI tools, and modern marketing technology platforms. Requirements • 6+ years of experience in B2B growth marketing, demand generation, or related marketing roles, ideally within SaaS, enterprise technology, or high-growth environments. • Proven experience building and scaling account-based marketing programs, outbound campaigns, and pipeline-generation strategies from target identification through conversion. • Strong understanding of the B2B marketing ecosystem, including CRM platforms, enrichment tools, intent data, automation systems, paid advertising platforms, and analytics. • Experience working with GTM technologies such as Salesforce, marketing automation tools, paid media platforms, and campaign orchestration systems. • Familiarity with AI-powered marketing workflows, coding environments, APIs, or tools such as Claude Code or similar LLM-based solutions is highly valued. • Ability to build and ship marketing systems, workflows, and automation independently while working with technical platforms. • Experience marketing complex B2B products and quickly developing expertise in new industries or market segments. • Strong analytical skills with the ability to connect campaign performance data to strategic business decisions. • Excellent communication and collaboration skills, with the ability to build strong partnerships with sales leadership and cross-functional teams. • Highly autonomous, proactive, and comfortable operating in an early-stage environment where ownership and speed are essential. • Creative problem-solving mindset with strong attention to design, messaging, experimentation, and execution quality. Benefits • Competitive compensation package with equity opportunities. • Flexible paid time off policy. • Comprehensive health, dental, and vision insurance. • Remote work flexibility within the United States. • Quarterly team gatherings and company-wide opportunities to connect with colleagues. • Opportunity to make a direct impact within a growing technology company. • High ownership environment with opportunities for professional growth and career developm How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1