SENIOR DATA ANALYST (MARKETING TEAM)

We are looking for a Senior Data Analyst to lead Retention & Marketing Analytics across the GoMining ecosystem. You will partner closely with our Marketing and CRM teams to build a data-driven retention strategy — from customer segmentation and lifecycle analytics to A/B testing, personalization, and automated performance insights. This role is ideal for someone who combines strong analytical expertise with a deep understanding of user behavior, CRM, and retention mechanics. Responsibilities: Retention & Marketing Analytics • Build and develop a scalable retention analytics framework across the customer lifecycle. • Define and maintain retention KPIs, lifecycle metrics, and marketing performance dashboards. • Analyze user behavior and identify opportunities to improve engagement, retention, and customer lifetime value. • Deliver actionable insights that drive marketing and product decisions. Segmentation & Personalization • Develop customer segmentation models (RFM and beyond) to improve targeting and retention. • Design data-driven personalization strategies based on user behavior, interests, and lifecycle stage. • Support the implementation of personalized customer experiences across marketing channels. • Collaborate with Product and CRM teams to optimize user journeys. Experimentation • Design and analyze A/B tests for CRM campaigns, marketing initiatives, and retention improvements. • Define experiment methodology, success metrics, and statistical evaluation. • Measure long-term cohort impact and provide recommendations based on experiment results. • Help establish best practices for experimentation across Marketing and CRM teams. Data & Automation • Automate retention reporting and marketing performance monitoring. • Build dashboards and reporting systems used by Marketing, Product, and Leadership teams. • Develop automated insights and anomaly detection for key retention metrics. • Work closely with Data Engineering to ensure data quality and scalable analytics infrastructure. • 5+ years of experience in Marketing Analytics, CRM Analytics, or Retention Analytics. • Strong experience analyzing customer lifecycle, retention, and user behavior. • Proven experience designing and evaluating A/B tests for CRM communications and marketing initiatives. • Experience working with CRM platforms such as Customer.io, Braze, Iterable, or similar. • Deep understanding of customer segmentation methodologies, including RFM and behavioral segmentation. • Experience building retention and marketing KPI frameworks. • Strong SQL and Python skills. • Experience working with cloud data platforms such as BigQuery (preferred), Snowflake, Redshift, or AWS. • Strong analytical mindset and ability to translate data into business decisions. • English B2/C1. Nice to have • Experience with machine learning and recommendation systems. • Experience building real-time personalization models. • Experience with Google Cloud Platform and BigQuery. • Experience in fintech, crypto, SaaS, or high-scale B2C products. • Learning support - courses, English classes, and conferences (up to 100% reimbursement) • Unique loyalty program - receive corporate digital miners and earn passive income with no investment • Team culture: retreats in international locations (for example, company apartments in Cyprus). • Memorable events with wow prizes - we celebrate big occasions in a big way • “Employee of the Month” award - we recognize and reward our top performers • Paid leave: up to 20 vacation days + 8 company holidays + 5 personal days per year • New career tracks - real opportunities to grow into expert or top management roles • Work-life fit - flexible hours and remote work. You don’t need to chase balance - here, work is a part of life, not the opposite. We aim to make work inspiring, not exhausting. For us, results matter most.