SENIOR ENGAGEMENT STRATEGIST, INSIGHTS & ANALYTICS

The Senior Engagement Strategist, Insights & Analytics turns data into actionable insights that drive smarter marketing decisions. This role leverages analytics, AI-enabled research, and audience intelligence to uncover opportunities, optimize engagement, and guide strategic recommendations across integrated campaigns. Responsibilities • Translate complex marketing data into clear, actionable insights and strategic recommendations. • Leverage AI-enabled research and analytics tools to accelerate insight generation and support strategic decision-making. • Analyze qualitative and quantitative data—including social listening, search behavior, CRM, media performance, and audience research—to identify trends and opportunities. • Develop measurement frameworks, dashboards, KPIs, and reporting that evaluate campaign performance and business impact. • Partner with cross-functional teams to deliver data-driven strategies and present findings to clients and internal stakeholders. • 5+ years of experience in marketing analytics, insights, or engagement strategy. • Strong ability to transform data into strategic recommendations. • Experience with AI-powered research and analytics tools. • Knowledge of CRM, social, web, search, media, and audience analytics. • Experience creating dashboards, measurement frameworks, and performance reporting. • Excellent communication and presentation skills. • Healthcare or pharmaceutical agency experience preferred. Pay Range- $95,000- $120,000