PERFORMANCE MARKETING LEAD

We are seeking a Performance Marketing Lead who thrives at the intersection of hands-on execution and strategic ownership . This role is for a builder, with entrepreneurial spirit, someone who can write the copy, launch campaigns, analyze performance, and hold partners accountable across the full paid and social ecosystem. This role owns all performance-driven marketing , including paid and organic social media, SEM/PPC, OTT/CTV, display, paid and lifecycle email , while overseeing external agencies and leading a small internal team. This role is accountable for results, efficiency, and scalable growth . Hands-On Execution (Core Expectation) • Write, test, and optimize high-converting copy and creative direction for: • Paid and organic social media • Paid and lifecycle email campaigns • Display, retargeting, and OTT/CTV ads • Build, launch, and optimize campaigns directly across: • Social media platforms • Email marketing platforms • Develop hooks, messaging frameworks, CTAs, and offer strategies aligned to conversion goals • Rapidly test creative, audience segments, formats, and channels to improve ROAS and CAC Social Media Marketing Ownership (Paid + Organic) • Own end-to-end social media marketing strategy , including: • Paid social performance • Organic social content strategy and publishing • Channel growth, engagement, and brand consistency • Ensure social content supports acquisition, retargeting, and lifecycle efforts • Align social storytelling with performance goals and campaign calendars Paid Media, OTT & Channel Ownership • Own day-to-day performance across: • Paid Social • OTT / CTV advertising • Define channel strategy, testing roadmaps, and budget allocation • Partner with analytics and leadership to assess incrementality and efficiency Oversee Agency Performance • SEM / PPC (Google Ads, Bing) Agency & Vendor Oversight • Serve as the primary owner of all paid media agencies: • Set strategy, goals, and performance expectations • Review campaigns, creative, and performance weekly • Push agencies beyond reporting into active optimization and testing • Ensure agency work complements—not replaces—internal execution • Recommend when to scale, pause, or reallocate spend across channels Internal Team Leadership & Partner Oversight • Lead and mentor a lean internal marketing team • Marketing Mentorship for affiliate, widget, and ad-based partnerships: • Performance tracking • Optimization opportunities • Messaging alignment • Display & Re-targeting • Create clarity around ownership between internal resources, agencies, and partners • Establish lightweight processes that scale without adding friction Performance, Reporting & Optimization • Own performance KPIs, including: • ROAS, CAC, CPA, LTV • Conversion rates across the funnel • Incrementality by channel • Translate insights into clear actions and recommendations • Deliver concise, executive-ready performance updates What Success Looks Like (First 6–12 Months) • Paid and social channels show measurable efficiency and scale • Social media functions as both a brand and performance engine • OTT/CTV delivers clear, measurable value within the media mix • Agencies and partners are accountable and high-performing • Affiliate and widget programs are optimized and contributing incremental revenue • Leadership has confidence in channel performance and growth strategy Required • 5+ years in performance or growth marketing lead or equivalent • Proven experience writing and optimizing conversion-focused copy for paid media and email • Hands-on experience with: • Paid and organic social media • Email marketing platforms - Klaviyo Preferred • Strong working knowledge of SEM/PPC and OTT/CTV • Experience managing agencies and small, high-impact teams • Data-driven mindset with strong analytical instincts Preferred • Experience in travel, e-commerce, marketplaces, or high-intent consumer products • Familiarity with affiliate marketing, widgets, and partner-driven acquisition • Experience with CRO, landing-page optimization, and attribution models Why This Role Matters This is not a coordination role—it is an ownership role . You will define how performance marketing operates across paid, social, affiliates, and partners while remaining hands-on where it matters most. This role has direct impact on revenue, efficiency, and growth velocity. Growth Path • Performance Marketing Lead → Director of Performance Marketing • Expanded ownership across lifecycle, attribution, and growth strategy Competitive Compensation, Medical, Dental, Vision, & 401K with Company Match!