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COPY OF COPYWRITER - LATAM

Lumimeds
Full-timemid

Job description

<div class="content-intro"><p data-start="216" data-end="234"><strong data-start="216" data-end="234">About LumiMeds</strong></p> <p data-start="251" data-end="466">LumiMeds is a fast-growing U.S.-based telehealth startup focused on weight management and long-term metabolic health. We are building the next generation of e-commerce and clinical infrastructure from the ground up.</p> <p data-start="468" data-end="684">As an early-stage company, we move quickly, operate with limited layers, and expect high ownership from every team member. There is no bureaucracy here — decisions happen fast, priorities evolve, and builders thrive.</p> <p data-start="686" data-end="834">We are a remote-first, globally distributed team that values clarity, accountability, and people who take initiative rather than wait for direction.</p></div><p></p> <h1>Copywriter</h1> <p class="isSelectedEnd"><strong>Location:</strong> LATAM<br><strong>Employment Type:</strong> Full-time<br><strong>Work Schedule:</strong> U.S. business hours</p> <h2>About LumiMeds</h2> <p class="isSelectedEnd">LumiMeds is a fast-growing U.S.-based telehealth startup focused on weight management and long-term metabolic health. We are building the next generation of e-commerce and clinical infrastructure from the ground up.</p> <p class="isSelectedEnd">As an early-stage company, we move quickly, operate with limited layers, and expect high ownership from every team member. There is no bureaucracy here—decisions happen fast, priorities evolve, and builders thrive.</p> <p class="isSelectedEnd">We are a remote-first, globally distributed team that values clarity, accountability, and people who take initiative rather than wait for direction.</p> <h2>About the Role</h2> <p class="isSelectedEnd">We’re looking for a full-time Copywriter based in LATAM who can craft clear, persuasive, engaging, and compliant copy that feels human—not like a robot or a pharmaceutical brochure.</p> <p class="isSelectedEnd">In this role, you will support our marketing, growth, e-commerce, and patient communication initiatives across multiple channels. You should understand how copy influences customer behavior throughout the online purchasing journey, from the first advertisement or landing-page visit through conversion, retention, and re-engagement.</p> <p class="isSelectedEnd">If you thrive in a fast-paced startup environment, understand conversion psychology, and can adapt your tone to connect with patients, leads, customers, and partners, we’d love to hear from you.</p> <h2>Key Responsibilities</h2> <ul data-spread="false"> <li>Write and edit conversion-focused marketing copy for: <ul data-spread="false"> <li>Email and SMS campaigns</li> <li>E-commerce landing pages and website content</li> <li>Product and service pages</li> <li>Paid advertisements across Meta, Google, and other platforms</li> <li>Social media captions and short-form content</li> <li>Customer acquisition, retention, and re-engagement campaigns</li> </ul> </li> <li>Collaborate with the Creative Director, marketing, growth, and e-commerce teams on campaigns, promotions, and launches.</li> <li>Create messaging that supports different stages of the customer journey, including awareness, consideration, conversion, onboarding, and retention.</li> <li>Adapt copy to different tones, including educational, supportive, persuasive, and conversion-focused messaging.</li> <li>Ensure all messaging aligns with LumiMeds’ brand voice, business objectives, and compliance standards.</li> <li>Revise and optimize copy based on campaign performance, customer behavior, A/B testing, and stakeholder feedback.</li> <li>Occasionally assist with patient-facing and internal communications.</li> </ul> <h2>Requirements</h2> <ul data-spread="false"> <li>Proven professional experience as a copywriter.</li> <li>Previous experience working for an <strong>e-commerce company is required</strong>.</li> <li>Demonstrated experience writing copy that supports online customer acquisition, conversion, retention, or product sales.</li> <li>Strong understanding of conversion-focused writing, customer psychology, and the e-commerce customer journey.</li> <li><strong>C1 English proficiency or higher is required</strong>, with excellent grammar, clarity, vocabulary, and tone.</li> <li>Ability to write professional, natural-sounding copy for U.S. audiences.</li> <li>Experience writing email and SMS marketing copy.</li> <li>Ability to follow brand voice, legal, and compliance guidelines.</li> <li>Strong attention to detail and editing skills.</li> <li>Comfortable working independently, managing multiple priorities, and meeting deadlines.</li> <li>Availability to work U.S. business hours.</li> <li>Must be based in LATAM.</li> </ul> <h2>Nice to Have</h2> <ul data-spread="false"> <li>Experience in healthcare, telehealth, wellness, DTC, subscription-based, or regulated industries.</li> <li>Familiarity with weight-management or patient-focused audiences.</li> <li>Experience with e-commerce retention, lifecycle marketing, or subscription campaigns.</li> <li>Understanding of basic marketing and e-commerce metrics, including CTR, conversion rate, AOV, CAC, retention, and A/B testing.</li> <li>Experience collaborating with performance marketing, creative, growth, or lifecycle marketing teams.</li> <li>Familiarity with platforms such as Shopify, Klaviyo, HubSpot, or similar e-commerce and marketing tools.</li> </ul> <h2>How to Apply</h2> <p class="isSelectedEnd">If this role sounds like a fit, we’d love to hear from you.</p> <p class="isSelectedEnd">Please submit your application in English and ensure your resume clearly reflects your copywriting and e-commerce experience. Candidates may also be asked to provide a portfolio or relevant writing samples.</p> <p class="isSelectedEnd">This position is open to candidates based in approved LATAM locations, depending on business needs. Qualified applicants will be contacted regarding the next steps.</p> <p>LumiMeds is an equal opportunity employer. We hire based on skills, experience, and alignment with our values.</p> <p></p><div class="content-conclusion"><p data-start="726" data-end="742"><strong data-start="726" data-end="742">How to Apply</strong></p> <p data-start="744" data-end="911">If this role sounds like a fit, we’d love to hear from you. Please submit your application in English and ensure your resume reflects relevant experience for the role.</p> <p data-start="913" data-end="1074">This position is open to candidates based in approved locations, depending on the role and business needs. Qualified applicants will be contacted for next steps.</p> <p data-start="1076" data-end="1186">LumiMeds is an equal opportunity employer. We hire based on skills, experience, and alignment with our values.</p> <p data-start="1076" data-end="1186"><em>Please note: This role requires professional-level English communication and availability to work U.S. business hours.</em></p></div>