GO-TO-MARKET & INDUSTRY MARKETING MANAGER

Accuweather

mid

Job description

AccuWeather is expanding its Marketing team and looking a Go-to-Market & Industry Marketing Manager to join its growing team. The Go-to-Market & Industry Marketing Manager supports the execution of AccuWeather's go-to-market strategy across priority industries and strategic growth initiatives. This role partners closely with Sales, Business Development, Product Marketing, Customer Success, and Revenue Operations to develop industry-specific messaging, customer stories, sales enablement materials, campaigns, webinars, and market-facing programs that accelerate enterprise growth. The ideal candidate is an execution-oriented marketer who enjoys translating customer insights and business strategy into repeatable go-to-market programs. This individual will help operationalize industry marketing initiatives, support multiple strategic growth priorities, and continuously improve how AccuWeather brings solutions to market. KEY RESPONSIBILITIES Industry Go-to-Market Execution <ul> <li data-leveltext="" data-font="Symbol" data-listid="39" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">Support execution of go-to-market programs across priority industries, including Retail, Manufacturing, Transportation & Logistics, Energy, Insurance, Healthcare, and other strategic growth markets. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="39" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1">Develop and maintain industry messaging, value propositions, customer stories, and sales collateral. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="39" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1">Create and maintain industry landing pages, webinars, campaigns, nurture programs, and supporting marketing assets. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="39" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="4" data-aria-level="1">Support industry-specific product launches and commercialization initiatives. </li> </ul> Customer & Market Intelligence <ul> <li data-leveltext="" data-font="Symbol" data-listid="40" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">Conduct customer interviews, market research, and competitive analysis to support go-to-market planning. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="40" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1">Monitor industry trends, emerging customer needs, buying center evolution, and competitive positioning. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="40" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1">Translate market insights into messaging, campaign recommendations, and customer-facing content. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="40" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="4" data-aria-level="1">Maintain industry personas, use cases, and supporting documentation. </li> </ul> Sales Enablement <ul> <li data-leveltext="" data-font="Symbol" data-listid="41" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">Develop sales plays, battle cards, presentations, customer proof points, and enablement materials. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="41" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1">Partner with Sales and Business Development to support strategic account planning and executive meetings. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="41" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1">Ensure customer-facing messaging remains consistent across campaigns, presentations, and outbound programs. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="41" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="4" data-aria-level="1">Support development of case studies, testimonials, and industry-specific success stories. </li> </ul> Campaign & Program Execution <ul> <li data-leveltext="" data-font="Symbol" data-listid="42" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">Execute industry webinars, customer panels, conference follow-up campaigns, and thought leadership initiatives. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="42" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1">Partner with Product Marketing, Creative Services, and Digital Marketing to deliver integrated campaigns. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="42" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1">Coordinate cross-functional activities supporting strategic growth initiatives. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="42" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="4" data-aria-level="1">Support AI-assisted marketing workflows and identify opportunities to improve campaign execution through automation. </li> </ul> Cross-Functional Collaboration <ul> <li data-leveltext="" data-font="Symbol" data-listid="43" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">Partner closely with Product, Marketing, Sales, Business Development, Customer Success, Revenue Operations, and Creative Services. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="43" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1">Support multiple strategic initiatives as business priorities evolve. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="43" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1">Contribute to continuous improvement of AccuWeather's go-to-market processes and marketing effectiveness. </li> </ul> QUALIFICATIONS <ul> <li data-leveltext="" data-font="Symbol" data-listid="44" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">Bachelor's degree in Marketing, Business, Communications, or related field. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="44" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1">4–7 years of experience in B2B Marketing, Industry Marketing, Product Marketing, Sales Enablement, or Go-to-Market roles. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="44" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1">Experience developing customer-facing marketing content and sales enablement materials. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="44" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="4" data-aria-level="1">Strong understanding of enterprise buying processes and customer journeys. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="44" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="5" data-aria-level="1">Excellent written communication, presentation, and storytelling skills. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="44" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="6" data-aria-level="1">Experience managing multiple cross-functional projects simultaneously. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="44" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="7" data-aria-level="1">Strong analytical skills with the ability to translate customer and market insights into actionable marketing programs. </li> </ul> Preferred Qualifications: <ul> <li data-leveltext="" data-font="Symbol" data-listid="45" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">Experience supporting enterprise software, SaaS, APIs, data, AI, or technology solutions. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="45" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1">Experience working with CRM and marketing automation platforms such as HubSpot. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="45" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1">Familiarity with AI-powered productivity and content development tools. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="45" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="4" data-aria-level="1">Experience supporting webinars, conferences, customer advisory boards, or executive events. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="45" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="5" data-aria-level="1">Experience working with vertical marketing programs and enterprise sales organizations. </li> </ul> About AccuWeather AccuWeather, recognized and documented as the most accurate and most used source of weather forecasts and warnings in the world, has saved over 12,000 lives, prevented injury to over 100,000 people, and saved companies tens of billions of dollars through better planning and decision-making. Billions of people around the world rely on AccuWeather’s proven Superior Accuracy™ across our consumer digital platforms. AccuWeather.com is the #1 weather destination and one of the top 100 most-visited websites in the world, and our award-winning AccuWeather app delivers detailed real-time forecasts to millions of smartphones. AccuWeather forecasts also appear on digital signage, in 700 newspapers, are heard on over 400 radio stations, and viewed on 100 television stations. The AccuWeather Network and AccuWeather NOW® reach an audience of over 125 million on cable and streaming platforms including DirecTV, Charter Communications - Spectrum, Verizon, Philo, Frndly TV, Comcast’s Xfinity X1 and Xfinity Stream, Roku, Xumo, Rockbot, LG, and Amazon Freevee. AccuWeather For Business serves more than half of the Fortune 500 companies and thousands of other businesses and government agencies globally. Dr. Joel Myers, Founder and Executive Chairman, established AccuWeather in 1962 and is considered the “father of modern commercial meteorology.” Myers, a leading creative thinker and visionary, has been called “the most accurate man in weather” by The New York Times and has been recognized as one of the top entrepreneurs in American history by Entrepreneur’s Encyclopedia of Entrepreneurs. Commitment to Diversity & Inclusion AccuWeather is proud to be an Equal Opportunity/Affirmative Action Employer. We are committed to equal employment opportunity to all applicants and existing employees and we evaluate qualified applicants without regard to race, creed, color, national origin, sex (including pregnancy and gender identity/expression), sexual orientation, age, ancestry, physical or mental disability, marital status, political affiliation, religion, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. AccuWeather is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to <a href="mailto:human.resources@accuweather.com">human.resources@accuweather.com</a> and let us know the nature of your request and your contact information.

Skills

HubSpot