SALES DEVELOPMENT REPRESENTATIVE (SDR) - COLD CALLING (B2B SAAS)

About the Role We're looking for a driven Sales Development Representative (SDR) to join a growing B2B SaaS company that helps restaurant businesses improve profitability and streamline operations. In this role, you'll engage restaurant owners and decision-makers through outbound cold calling, identify business challenges, qualify opportunities, and schedule product demonstrations for the sales team. This is a high-volume outbound sales role, ideal for someone who enjoys prospecting, building relationships, and creating opportunities through meaningful conversations. What You'll Do Outbound Prospecting • Conduct a high volume of outbound cold calls to restaurant owners and operators. • Introduce the company's software solution in a clear and engaging way. • Capture prospects' attention and generate interest quickly. • Follow structured sales scripts while keeping conversations natural. • Adapt your approach based on each prospect's needs and business. Lead Qualification • Identify whether prospects match the ideal customer profile. • Understand how they currently manage operations, inventory, labor, food costs, and profitability. • Discover operational pain points and business challenges. • Assess buying potential and determine if a product demonstration is appropriate. • Focus on booking qualified meetings rather than maximizing appointment volume. Discovery & Relationship Building Conduct initial discovery conversations around topics such as: • Food cost management • Labor costs • Inventory control • Purchasing processes • Recipe costing • Profitability tracking • Operational efficiency • Multi-location management • Restaurant performance visibility Appointment Setting • Schedule qualified product demonstrations. • Confirm meeting details and contact information. • Ensure prospects understand the value of the demo. • Record detailed discovery notes for the sales team. • Coordinate confirmations, reminders, follow-ups, and rescheduling when needed. CRM & Pipeline Management • Maintain accurate CRM records. • Document calls, objections, qualification details, and next steps. • Keep prospect information updated. • Manage follow-up activities consistently. Performance & Continuous Improvement • Meet outbound activity and appointment targets. • Participate in coaching sessions and call reviews. • Track common objections and provide feedback to improve messaging. • Continuously improve sales performance through feedback and training. What We're Looking For Required • Previous experience as an SDR, BDR, Appointment Setter, Telesales Representative, or similar outbound sales role. • Proven experience making outbound cold calls. • Experience speaking with business owners or senior decision-makers. • Excellent communication and active listening skills. • Strong objection handling and persuasion abilities. • Ability to identify business needs through discovery questions. • Experience using CRM platforms. • Highly organized with excellent follow-up skills. • Comfortable working independently in a remote environment. • Strong spoken English with clear pronunciation. • Reliable internet connection and a professional home office setup. Nice to Have • Experience selling SaaS or subscription-based software. • Experience selling into restaurants, hospitality, or SMBs. • Familiarity with restaurant operations or profitability management. • Experience working with North American customers. • Experience using dialers, CRM systems, and appointment scheduling tools. • Track record of consistently achieving outbound sales targets. Success in This Role You'll thrive in this position if you are: • Confident and resilient. • Comfortable making a high volume of outbound calls. • Curious and consultative. • Skilled at building rapport quickly. • Results-oriented and accountable. • Coachable and eager to improve. • Organized and detail-oriented. • Focused on quality conversations rather than simply booking meetings. Work Arrangement • Remote position • Full-time • Working hours aligned with North American business hours • Ongoing coaching and professional development • Performance-driven environment with clear goals and metrics What You'll Be Measured On • Outbound calls completed • Conversations with decision-makers • Qualified opportunities generated • Product demonstrations booked • Demo attendance rate • CRM accuracy and quality of notes • Follow-up completion • Overall contribution to the sales pipeline