SENIOR BRAND & VISUAL DESIGNER

About CWILL CWILL (pronounced "quill") is a post-purchase and retention suite built for Shopify brands. Reduce support tickets, recover lost revenue from returns, and turn one-time buyers into loyal fans — with tools purpose-built for every touchpoint that follows the sale. Why CWILL • Your work will be seen by millions of shoppers daily across 30,000+ Shopify stores • Founding design role — you define the standard, not inherit someone else's • Small team, no bureaucracy, direct access to leadership The Role We are hiring our first US Brand & Visual Design Lead, a founding role responsible for defining and shipping CWILL's entire visual identity — from the way our website welcomes a merchant, to the way millions of shoppers experience our widgets inside Shopify stores. In this role, you will own different interconnected layers of our brand, some examples: • Own CWILL's brand system — keep it sharp, consistent, and scalable across every surface • Design and iterate on our marketing website, landing pages, and campaign pages end to end • Build consumer-facing UI components: embedded widgets, in-product overlays, and co-branded experiences that live inside Shopify merchants' storefronts • Design event and booth assets, social graphics, pitch decks, and anything else that represents CWILL externally • Collaborate closely with engineers to ensure designs ship as intended — you're in Figma handing off specs, not throwing files over the wall • Contribute to product UI design where brand and product intersect (onboarding flows, empty states, notification templates) • Maintain and evolve a design system that scales across brand and product What We're Looking For • A portfolio that makes us stop scrolling — strong visual craft across web, product UI, and brand systems • Experience designing consumer-facing components (landing pages, booth/event assets, web widgets, embedded UIs, or anything that lives inside someone else's product) • Comfortable working in Figma and shipping designs that actually get built • 3+ years in Brand, Visual, or Marketing Website Design (B2B SaaS or DTC ecommerce preferred) • Fluency across brand + digital design — websites, widgets, illustration, typography • Comfortable with 0 → 1 ambiguity: you can start from a blank canvas and make confident decisions Nice to have: • Direct experience in the Shopify ecosystem (built apps, worked at Shopify, Klaviyo, Yotpo, Loop, Narvar, AfterShip, etc.) • Experience building or leading a design team (IC → Manager transition) • Background across both post-purchase and retention domains • Exposure to AI-native product experiences Starting Pay: 90-120K + Bonus, depends on experiences, open to negotiation 401(k) PTO Paid Holidays Insurance