EMAIL & SMS MARKETING MANAGER/SPECIALIST

<div class="content-intro"><p data-start="216" data-end="234"><strong data-start="216" data-end="234">About LumiMeds</strong></p> <p data-start="251" data-end="466">LumiMeds is a fast-growing U.S.-based telehealth startup focused on weight management and long-term metabolic health. We are building the next generation of e-commerce and clinical infrastructure from the ground up.</p> <p data-start="468" data-end="684">As an early-stage company, we move quickly, operate with limited layers, and expect high ownership from every team member. There is no bureaucracy here — decisions happen fast, priorities evolve, and builders thrive.</p> <p data-start="686" data-end="834">We are a remote-first, globally distributed team that values clarity, accountability, and people who take initiative rather than wait for direction.</p></div><p> </p> <h1 class="mt-3 -mb-1 text-[1.375rem] font-bold" data-sourcepos="1:1-1:45;0-44">Email &amp; SMS Marketing Manager / Specialist</h1> <p class="font-claude-response-body break-words whitespace-normal" data-sourcepos="3:1-6:20;46-219"><strong>Location:</strong> Remote <strong>Department:</strong> Marketing / Retention &amp; Lifecycle <strong>Reports to:</strong> Head of Marketing <strong>Type:</strong> Full-time</p> <hr class="border-border-200 border-t-0.5 my-3 mx-1.5"> <h2 class="mt-3 -mb-1 text-[1.125rem] font-bold" data-sourcepos="10:1-10:18;226-243">About the Role</h2> <p class="font-claude-response-body break-words whitespace-normal" data-sourcepos="12:1-12:333;245-577">We're looking for an <strong>Email &amp; SMS Marketing Manager</strong> to own and grow our retention marketing channels. You'll be responsible for building, optimizing, and scaling lifecycle campaigns and automated flows that drive revenue from our existing customer base — from welcome series to post-purchase, win-back, and everything in between.</p> <p class="font-claude-response-body break-words whitespace-normal" data-sourcepos="14:1-14:208;579-786">This role is ideal for someone who lives at the intersection of <strong>strategy, copy, data, and automation</strong>, and who's excited to work in a fast-moving DTC environment where retention is a primary growth lever.</p> <hr class="border-border-200 border-t-0.5 my-3 mx-1.5"> <h2 class="mt-3 -mb-1 text-[1.125rem] font-bold" data-sourcepos="18:1-18:18;793-810">What You'll Do</h2> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1" data-sourcepos="20:1-30:108;812-2109"> <li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="20:1-20:94;812-905">Own the end-to-end strategy, execution, and performance of email and SMS marketing programs</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="21:1-21:136;906-1041">Build and optimize automated flows (welcome, abandoned cart, browse abandonment, post-purchase, replenishment, win-back, VIP/loyalty)</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="22:1-22:131;1042-1172">Plan and execute the promotional calendar across email and SMS in partnership with merchandising, creative, and paid media teams</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="23:1-23:83;1173-1255">Segment and target audiences using behavioral, transactional, and lifecycle data</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="24:1-24:88;1256-1343">Run structured A/B tests on subject lines, send times, creative, offers, and SMS copy</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="25:1-25:129;1344-1472">Monitor deliverability health (sender reputation, SPF/DKIM, list hygiene, spam complaints) and troubleshoot issues proactively</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="26:1-26:89;1473-1561">Ensure full compliance with <strong>CAN-SPAM, GDPR, and TCPA</strong> (especially critical for SMS)</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="27:1-27:152;1562-1713">Report on key metrics — revenue per recipient, click-through rate, conversion rate, list growth/churn, flow-level ROI — and turn insights into action</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="28:1-28:171;1714-1884">Manage and continually improve our <strong>Customer.io</strong> instance: workflows, event-based triggers, liquid templating, data pipelines/API integrations, and segmentation logic</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="29:1-29:117;1885-2001">Collaborate with data/engineering teams to ensure clean, reliable event tracking feeds into our messaging platform</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="30:1-30:108;2002-2109">Stay current on platform updates, industry benchmarks, and emerging best practices in retention marketing</li> </ul> <hr class="border-border-200 border-t-0.5 my-3 mx-1.5"> <h2 class="mt-3 -mb-1 text-[1.125rem] font-bold" data-sourcepos="34:1-34:21;2116-2136">What You'll Bring</h2> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1" data-sourcepos="36:1-45:122;2138-3191"> <li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="36:1-36:118;2138-2255"><strong>2–5+ years</strong> of hands-on experience in email and SMS marketing, ideally within a <strong>DTC / e-commerce</strong> environment</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="37:1-37:148;2256-2403">Proven expertise with <strong>Customer.io</strong> (required) — comfortable with event-based triggers, liquid/templating logic, and campaign builder workflows</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="38:1-38:134;2404-2537">Experience with data pipelines or APIs feeding a messaging platform (e.g., Segment, product/behavioral event data) is a strong plus</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="39:1-39:92;2538-2629">Strong understanding of segmentation, personalization, and lifecycle marketing principles</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="40:1-40:97;2630-2726">Working knowledge of email deliverability fundamentals (authentication, warm-up, list hygiene)</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="41:1-41:76;2727-2802">Familiarity with SMS compliance requirements (TCPA, opt-in/opt-out flows)</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="42:1-42:97;2803-2899">Analytical mindset — comfortable pulling and interpreting performance data to inform decisions</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="43:1-43:92;2900-2991">Excellent copywriting instincts or strong collaboration skills with copywriters/designers</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="44:1-44:78;2992-3069">Experience with A/B testing methodology and statistical significance basics</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="45:1-45:122;3070-3191">Bonus: experience with Shopify, Klaviyo, or other ESPs/CRMs (useful for context, even if Customer.io is your main tool)</li> </ul> <hr class="border-border-200 border-t-0.5 my-3 mx-1.5"> <h2 class="mt-3 -mb-1 text-[1.125rem] font-bold" data-sourcepos="49:1-49:16;3198-3213">Nice to Have</h2> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1" data-sourcepos="51:1-53:52;3215-3413"> <li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="51:1-51:89;3215-3303">Experience scaling a retention program from early-stage to more mature revenue channel</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="52:1-52:58;3304-3361">Familiarity with loyalty/subscription program mechanics</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="53:1-53:52;3362-3413">Basic HTML/CSS for email template troubleshooting</li> </ul> <p> </p><div class="content-conclusion"><p data-start="726" data-end="742"><strong data-start="726" data-end="742">How to Apply</strong></p> <p data-start="744" data-end="911">If this role sounds like a fit, we’d love to hear from you. Please submit your application in English and ensure your resume reflects relevant experience for the role.</p> <p data-start="913" data-end="1074">This position is open to candidates based in approved locations, depending on the role and business needs. Qualified applicants will be contacted for next steps.</p> <p data-start="1076" data-end="1186">LumiMeds is an equal opportunity employer. We hire based on skills, experience, and alignment with our values.</p> <p data-start="1076" data-end="1186"><em>Please note: This role requires professional-level English communication and availability to work U.S. business hours.</em></p></div>