SENIOR DEMAND GENERATION MANAGER - TALENT POOL

<p><strong><u>Join Our Dynamic Team as a Senior Demand Generation Manager!</u></strong> 🌟&#xa0;</p><p>Are you passionate about telecoms? Do you thrive in a fast-paced, innovative environment? At Babble, we’re on a mission to be&#xa0;our&#xa0;customer’s&#xa0;most&#xa0;trusted&#xa0;advisor&#xa0;for&#xa0;cloud-based&#xa0;technologies. We’re looking for passionate and talented individuals to join our dynamic team. If so, we have the perfect opportunity for you!&#xa0;&#xa0;</p><p><strong>What will you be doing?&#xa0;</strong></p><p>Own the shift from ad hoc, campaign-by-campaign marketing to a structured, always-on demand generation motion for Babble — running and continuously improving how we play across the installed base and new logo acquisition, not just deciding whether to.</p><p>This is a senior player-coach role: equal parts doing and coaching. The person needs genuine, recent practitioner experience in modern B2B demand generation — building and running campaigns personally — and the credibility to coach others to that same standard, not manage from a distance.</p><p>The signal-to-play machine — owned by the Demand Performance Manager, who reports into this role — determines where and when to play which accounts, which signals, which moments. This role owns how to play: designing, running, and optimising the plays themselves, and building the discipline that replaces one-off campaigns and events with a repeatable system.</p><p>New logo is genuinely new territory for Babble. The infrastructure behind it — the new logo playbook and the HubSpot deployment — is being built elsewhere; this role's job is to make that infrastructure work in practice, running the plays and improving performance over time.</p><p>This role also works closely with the Head of Content, ensuring strong content is planned and packaged as a demand asset from the outset, rather than something demand has to retrofit into a play afterwards. Content does not report into this role.</p><p>This is a genuine step up in seniority: the Demand Performance Manager reports into this role, and it is explicitly intended as a proving ground for a future Marketing Director. Relevant, hands-on player-coach experience matters more here than seniority or title history.</p><p><strong>Accountabilities and Deliverables:&#xa0;</strong></p><ul><li>Personally run and continuously optimise Babble's demand plays across the account tiers — staying hands-on as a practitioner, not directing purely from above.</li><li>Personally run and continuously optimise Babble's demand plays across the account tiers — staying hands-on as a practitioner, not directing purely from above over time rather than compensating for gaps personally.</li><li>Own how Babble plays once the Demand Performance Manager's signal-to-play machine identifies where and when to play — turning signal into a well-executed, well-sequenced play, every time.</li><li>Replace ad hoc campaigns and one-off events with a structural, repeatable demand motion — resisting the pull back into isolated activity even under pressure to react quickly.</li><li>Own execution of the new logo motion once the playbook and HubSpot deployment are in place — running, optimising, and improving it, not building the underlying infrastructure.</li><li>Work closely with the Head of Content so strong content is planned and packaged as a demand asset from the outset — content as a campaign, not something retrofitted into a play after the fact.</li><li>Manage the Demand Performance Manager and the wider demand execution team day to day, setting standards and priorities across a distributed group.</li><li>Own reporting on demand and campaign performance, working with RevOps to keep measurement honest and useful.</li></ul><p><strong>Core Competencies:</strong></p><ul><li>Genuine, current practitioner experience — has personally built and run modern B2B demand campaigns, not managed them from a distance.</li><li>Player-coach mindset — as comfortable developing other people's skills as exercising their own.</li><li>Comfortable owning execution quality against someone else's targeting logic, not only their own campaign ideas.</li><li>Structural thinker — builds repeatable systems rather than reaching for the nearest one-off activity.</li><li>Comfortable inheriting and operating a system someone else designed and making it perform in the real world.</li><li>Collaborative across functions — treats content as a campaign input, not someone else's output to borrow from.</li><li>People leadership — genuinely capable of managing a manager, not only individual contributors.</li><li>Commercial and analytical literacy — reads performance data and adjusts the plan, not just reports the numbers.</li></ul><p><strong>Key Performance Indicators</strong></p><ul><li>Net GP contribution from base health and growth motion (O1) — target to be confirmed.</li><li>New logo pipeline volume and velocity (O2) — target to be set following CRO/Finance session.</li><li>Share of demand activity running through structured, repeatable plays versus one-off or ad hoc activity.</li><li>Proportion of major content assets packaged into an active demand play within an agreed window of publication.</li><li>Demonstrable improvement in the wider team's execution capability over time.</li><li>Churn-risk accounts identified and engaged within the agreed intervention window.</li></ul> <ul><li>Genuine, hands-on practitioner experience running modern, signal-led B2B demand generation — not campaign management from a distance.</li><li>Practical experience operating tiered, automation-driven programmes: fully automated always-on sequences for high-volume, low-touch segments; semi-automated sequences combining email, LinkedIn, and sales alerts for mid-tier accounts; and bespoke, account-based programmes for high-value strategic accounts.</li><li>Working fluency with lead and account scoring and next-best-action logic — comfortable interpreting and acting on a scoring model's output (health scores, intent signals, propensity to buy) to decide what happens next, even where they aren't the person building the model itself.</li><li>Genuine account-based marketing (ABM) experience — running coordinated, multi-channel programmes (targeted LinkedIn, retargeting, bespoke content) for named strategic accounts, not just scaled-up volume campaigns.</li><li>Comfortable with personalisation at scale — using signal and segment data to tailor sequences and content by account tier, rather than running one version of a campaign for everyone.</li><li>Practical experience with a marketing automation platform (HubSpot or equivalent) and CRM-integrated alerting (Salesforce or equivalent) — enough to direct, troubleshoot, and improve what the platform is doing day to day.</li><li>Proven ability to coach and develop other demand marketers to a consistently high standard.</li><li>Experience managing a manager or a multi-layered team, ideally distributed across locations and time zones.</li><li>Track record of replacing ad hoc marketing activity with structured, repeatable programmes.</li><li>Relevant player-coach experience matters more than seniority or job titles — candidates without a Head of/Director title but with the right hands-on background should be considered strongly.</li></ul> <p><strong>Why work for Babble?</strong></p><ul><li>Risk cover; covering Life Cover, Critical Illness Cover, funeral benefits and some Disability benefits</li><li>22 days holiday Balance PLUS UK Bank Holidays - with increased annual leave based on length of service</li><li>5% allowance based on basic salary that can be towards Medical Aid.</li><li>UPS provided to assist with load shedding (2-4hrs power for a laptop)</li><li>Babble issued laptop</li><li>Annual Company Celebrations</li></ul><p><strong>Home-Working Policy</strong></p><ul><li>Your location will be home based, and you will require stable internet connection.</li><li>It will be your responsibility to have a solution in place to mitigate loadshedding to ensure you are able to work your normal shifts effectively, working from a public space is not deemed a acceptable solution.</li><li>As a home worker we expect you to have a suitable work set up, desk and a chair in a quiet space.</li></ul><p><strong>The recruitment journey </strong></p><p>We want to fill this role quickly, but we want to get the right person. The recruitment process will consist of a screening call. If you proceed past this then you will have an interview over Teams&#xa0;and possibly a follow up interview and competency testing depending on the role requirements.&#xa0;</p><div sr-tagline=""></div><p>Direct Candidates Only</p><p><a href="https://babble.cloud/" rel="noopener noreferrer">Babble | Leading UK Cloud Solutions Provider</a></p>