GTM STRATEGY & COPY LEAD

About the Role We're looking for a GTM Strategy & Copy Lead who can own how we think about messaging, positioning, and outbound campaigns. This is not a traditional copywriting role. We're looking for someone who understands GTM strategy - someone who knows how to define the right audience, create strong messaging angles, write high-performing cold emails, and continuously improve campaigns based on results. You'll work closely with our GTM team and clients to build outbound campaigns that generate real pipeline. About Hypergen Hypergen is a B2B lead generation agency working with companies across the US, UK, and EU. We combine strategy, AI, automation, and creative messaging to build outbound systems that drive results. What You'll Do • Own messaging strategy across client campaigns. • Build and optimize cold email sequences. • Define targeting, positioning, and campaign angles. • Work closely with GTM Engineers on campaign strategy. • Review and improve copy quality across the team. • Build AI workflows that make messaging faster and more scalable. • Test and improve campaigns based on performance data. • Join client conversations around messaging and strategy.