SOCIAL MEDIA & CONTENT CREATOR – REMOTE

<p>Social Media &amp; Content Creator – Recruitment</p><p>About the Role</p><p>We are looking for a creative and proactive <strong>Social Media &amp; Content Creator</strong> to help grow our online presence across the United States and Canada.</p><p>Your main focus will be <strong>LinkedIn</strong>, where you will create engaging content around recruitment, hiring trends, HR, careers, workplace culture, and the job market.</p><p>You will be responsible for turning ideas, industry insights, recruitment data, and company expertise into engaging content that strengthens our brand and attracts both clients and candidates.</p><p>Key Responsibilities</p><p>Content Creation</p><ul><li>Create and publish engaging content primarily for <strong>LinkedIn</strong>, with potential expansion to other social media platforms.</li><li>Develop LinkedIn posts, carousels, short-form videos, polls, and other engaging formats.</li><li>Transform recruitment trends, statistics, industry news, and company insights into compelling content.</li><li>Create content around recruitment, HR, talent acquisition, salary trends, employer branding, workplace culture, and career topics.</li><li>Adapt content for both <strong>US and Canadian audiences</strong>.</li></ul><p>Social Media Management</p><ul><li>Manage the company's LinkedIn content calendar.</li><li>Schedule and publish content consistently.</li><li>Monitor engagement, comments, and relevant conversations.</li><li>Identify trending topics and opportunities to create timely content.</li><li>Research competitors and successful recruitment/HR content creators for inspiration.</li></ul><p>AI &amp; Content Optimization</p><ul><li>Use <strong>AI tools effectively</strong> to support content creation, research, translation, editing, and optimization.</li><li>Use AI to produce high-quality translations while maintaining the <strong>natural tone, cultural nuances, and meaning</strong> of the original content.</li><li>Leverage AI tools to generate ideas, improve hooks, repurpose content, and test different content formats.</li><li>Stay up to date with new AI tools and techniques that can improve content creation and productivity.</li></ul><p>Brand Growth</p><ul><li>Help strengthen the company's reputation as a <strong>thought leader in recruitment and talent acquisition</strong>.</li><li>Develop content that increases brand awareness in both the <strong>US and Canadian markets</strong>.</li><li>Support the personal branding of company executives and recruiters on LinkedIn.</li><li>Turn recruitment expertise and internal knowledge into valuable public content.</li></ul><p>Analytics &amp; Optimization</p><ul><li>Track content performance, including impressions, engagement, followers, and leads.</li><li>Identify which topics and formats perform best.</li><li>Continuously test new topics, formats, hooks, and posting strategies.</li><li>Provide recommendations to improve social media performance.</li></ul><p>What We're Looking For</p><ul><li>1–3+ years of experience in <strong>social media, content creation, digital marketing, communications, or a similar role</strong>.</li><li>Strong understanding of <strong>LinkedIn and LinkedIn content strategy</strong>.</li><li>Excellent written English.</li><li>Strong understanding of what makes content engaging and shareable.</li><li>Creative mindset with strong storytelling skills.</li><li>Strong research and writing skills.</li><li>Ability to understand business and recruitment topics and communicate them in a simple, engaging way.</li><li>Strong knowledge of <strong>AI tools for content creation, translation, research, and editing</strong>.</li><li>Ability to work independently and take ownership of projects.</li><li>Strong attention to detail and organizational skills.</li></ul><p>Languages</p><p>&#xa0;</p><ul><li>Being <strong>bilingual in English and French is a strong plus but not mandatory</strong></li><li>Strong ability to use AI tools to create accurate and natural translations between English, Spanish and French</li></ul><p>Nice to Have</p><ul><li>Experience working for a <strong>recruitment agency, staffing company, HR company, SaaS company, or B2B organization</strong>.</li><li>Experience creating LinkedIn carousels, short-form videos, or visual content.</li><li>Experience with Canva, Adobe, CapCut, or similar content creation tools.</li><li>Experience with LinkedIn Analytics or other social media analytics platforms.</li><li>Knowledge of the US and/or Canadian job market.</li><li>Experience with personal branding or executive branding on LinkedIn.</li></ul><p>Portfolio Requirement</p><p><strong>Please include only a portfolio or content book with your application.</strong></p><p>We would like to see examples of your previous work, particularly:</p><ul><li>LinkedIn posts</li><li>Social media campaigns</li><li>Visual content or carousels</li><li>Short-form videos</li><li>Content you have created using AI tools</li><li>Any recruitment, HR, B2B, or employer-branding content</li></ul><p>Your portfolio will be an important part of the selection process.</p><p>&#xa0;</p><p>Why Join Us?</p><ul><li>Work with a growing recruitment company operating across the <strong>US and Canada</strong>.</li><li>High level of autonomy and ownership.</li><li>Opportunity to directly influence our marketing and content strategy.</li><li>Creative environment where new ideas are encouraged.</li><li>Remote-friendly work environment.</li><li>Opportunity to build a strong portfolio in <strong>B2B social media and recruitment marketing</strong>.</li></ul> <p>All your information will be kept confidential according to EEO guidelines.</p>