DIGITAL MARKETING & PERFORMANCE SPECIALIST (SB - 08132026 - PTDMPS)

Position: Digital Marketing & Performance Specialist Number of hours: 15-20 hours per week Schedule: Canada Time Key Responsibilities • Manage and optimize paid advertising campaigns across Google Ads and Meta Ads . • Monitor campaign budgets, CPL, ROAS, leads, conversions, and other key performance metrics. • Manage and maintain HubSpot tracking, lead attribution, and campaign data . • Support the development and optimization of landing pages, forms, and lead-generation funnels. • Monitor lead generation and conversion performance across paid search and paid social campaigns. • Prepare regular performance reports and provide actionable recommendations to improve campaign results. • Troubleshoot tracking, attribution, and campaign issues proactively. • Collaborate with internal teams to improve lead quality, conversion rates, and overall marketing performance. Requirements • Hands-on experience managing Google Ads and Meta Ads campaigns. • Proven experience in lead generation, conversion tracking, and performance marketing . • Strong analytical skills with the ability to interpret campaign data and identify optimization opportunities. • Strong reporting skills and experience working with performance metrics such as CPL, ROAS, leads, and conversions . • Experience with HubSpot is strongly preferred. • Experience with GA4, Google Tag Manager, and Google Sheets . • Familiarity with landing pages, lead funnels, paid search, paid social, and email nurture campaigns. • Strong problem-solving skills with the ability to identify and troubleshoot tracking or campaign issues. • Comfortable working independently, taking ownership of campaigns, and managing priorities with minimal supervision. • Strong written and verbal communication skills.