GOHIGHLEVEL MARKETING OPERATIONS SPECIALIST

GoHighLevel Marketing Operations Specialist – CRM, Email & Social Media Full-Time | Remote | U.S. Business Hours (PST Preferred) About the Role At Pavago, one of our clients is hiring a GoHighLevel Marketing Operations Specialist to manage day-to-day marketing execution, CRM workflows, email campaigns, social media, and operational coordination. This is a hands-on execution role — not a strategy-only position. You’ll work directly inside GoHighLevel (GHL) to manage automations, pipelines, nurture sequences, and lead follow-ups while also supporting content, social media, and broader business operations. If you’re highly organized, comfortable with marketing technology, and know how to keep CRM + marketing + operational workflows running smoothly, this role is a strong fit. What You’ll Own GoHighLevel CRM & Marketing Automation • Build, manage, and optimize workflows inside GoHighLevel (GHL) • Create and maintain: • CRM automations • Nurture sequences • Email campaigns • Follow-up workflows • Lead pipelines • Maintain clean and accurate contact and pipeline records • Ensure leads and customers receive timely communication • Monitor workflows for errors, missed follow-ups, or automation gaps • Support funnels and outreach campaigns from setup through execution Email Marketing & Lead Nurturing • Build and execute email campaigns within GoHighLevel • Manage automated lead nurture and follow-up sequences • Organize audience and contact data • Monitor campaign execution and engagement • Ensure leads move through the appropriate CRM stages • Improve follow-up consistency across marketing and sales workflows Social Media & Content Execution • Create, schedule, and publish content across: • LinkedIn • Facebook • Instagram • Online communities • Manage comments, DMs, and community engagement • Maintain consistent brand messaging across channels • Track engagement and maintain performance reports • Support promotional and advertising campaign execution Content Creation & Digital Assets • Create and edit: • Short-form videos • Social media clips • Graphics • Marketing assets • Use tools such as: • Canva • Veed • Opus Clips • Format and organize: • Guides • Scripts • Workbooks • Program materials • Maintain consistent branding and organization across digital assets Operational & Executive Support • Coordinate calendars, scheduling, and day-to-day operational workflows • Maintain task trackers, project workflows, and documentation • Support leadership with execution and follow-through • Keep files, records, and communication systems organized • Identify workflow gaps and recommend practical improvements Program & Membership Operations • Maintain digital program and membership materials • Support participant onboarding and communication • Track member progress and follow-ups • Troubleshoot minor platform and workflow issues • Ensure participant and membership processes run smoothly Lead Generation & Research • Research Ideal Client Profiles (ICPs) • Build prospect lists and outreach databases • Support lead generation and outreach campaigns • Assist with basic website updates and account setup • Conduct operational and marketing research • Compile structured reports and insights for leadership Required Experience & Skills • Experience in one or more of the following: • Marketing Operations • Marketing Coordination • Executive Assistance • Operations Support • Virtual Assistance • Hands-on GoHighLevel (GHL) experience • Experience with: • CRM management • Marketing automation • Email campaigns • Lead nurturing and follow-ups • Strong proficiency with: • Google Workspace • Google Sheets • Google Calendar • Google Drive • Experience with social platforms including LinkedIn, Facebook, and Instagram • Familiarity with content tools such as Canva, Veed, or Opus Clips • Strong written English communication • Excellent organization and multitasking skills • Ability to work independently with minimal supervision • Availability during U.S. PST business hours Nice to Have • Experience supporting founders, coaches, or entrepreneurial businesses • Community or membership management experience • Experience building funnels and lead nurturing systems • Familiarity with: • Slack • ClickUp • Notion • Airtable • HubSpot • Experience improving CRM or marketing automation workflows What Makes You a Strong Fit • You’re highly execution-oriented and dependable • You have real hands-on experience working inside GoHighLevel • You naturally keep CRMs, workflows, and documentation organized • You proactively identify missed follow-ups and process gaps • You’re comfortable balancing marketing, operations, content, and communication • You communicate clearly and professionally • You thrive in fast-moving environments where priorities can change quickly What a Typical Day Looks Like You may start by reviewing GoHighLevel pipelines and automations to make sure leads and follow-ups are moving correctly. From there, you could build an email campaign, update CRM records, schedule social content, and respond to community messages. Throughout the day, you may edit short-form content, support participant onboarding, conduct prospect research, organize operational tasks, and coordinate with leadership on priorities. In short: you keep GoHighLevel, marketing campaigns, content, CRM workflows, and operational execution organized and moving every day. Key Metrics for Success • Clean and accurate GoHighLevel CRM data • Reliable execution of workflows and automations • Zero missed lead or customer follow-ups • Consistent and timely email and social media execution • Strong engagement and responsive communication • Organized program and digital assets • Accurate pipeline tracking • Reliable completion of operational priorities Why This Role Stands Out • Hands-on ownership of GoHighLevel and marketing automation • Exposure to CRM, email marketing, social media, and operations • Direct collaboration with leadership • Opportunity to build and improve automated marketing workflows • Fast-paced, fully remote environment • Growth opportunities into Marketing Operations, CRM Management, Automation, or Operations Leadership Interview Process • Initial Application Review • Spark Hire Intro Video • Marketing & Operations Interview • Practical Task – GoHighLevel Workflow or Content Exercise • Final Interview • Offer & Onboarding Apply Now If you have hands-on GoHighLevel experience , enjoy building CRM and marketing automation workflows, and can balance content, communication, and operational execution, we’d love to hear from you. #GoHighLevel #GHL #MarketingOperations #CRM #MarketingAutomation #EmailMarketing #SocialMediaMarketing #DigitalMarketing #RemoteJobs #MarketingJobs #Operations