PERFORMANCE MARKETING & GROWTH MANAGER

<p>Drive marketing growth for services and training programs by shaping campaigns, positioning value, generating qualified leads, and improving conversion through data-led performance management. Key Performance Indicators: • Increase qualified leads for services • Grow training program enrollments • Improve conversion rate from leads • Strengthen brand positioning and awareness • Optimize campaigns using performance insights Qualifications: • Experience in marketing for services and/or training • Proven track record of lead generation and enrollment growth • Strong understanding of B2B marketing funnels • Ability to manage campaigns across channels • Bachelor’s degree in marketing or related field</p> <p>Required Qualifications</p><ul><li>Experience in marketing for services and/or training</li><li>Proven track record of lead generation and enrollment growth</li><li>Strong understanding of B2B marketing funnels</li><li>Ability to manage campaigns across channels</li><li>Bachelor’s degree in marketing or related field</li><li>Marketing automation tools</li><li>CRM systems (e.g., Salesforce)</li><li>Email marketing and segmentation</li><li>Google Analytics and reporting</li><li>Content marketing and SEO basics</li><li>Strategic thinking</li><li>Customer-centric messaging</li><li>Collaboration with sales and trainers</li><li>Project management</li><li>Analytical decision-making</li></ul>