MARKETING AUTOMATION SPECIALIST

Marketing Automation Specialist (HubSpot, Marketo & CRM Automation) – Remote | U.S. Hours Position Type: Full-Time, Remote Working Hours: U.S. Business Hours About the Role At Pavago, one of our clients is hiring a Marketing Automation Specialist to build, optimize, and scale automated marketing systems that drive lead generation, conversion, pipeline growth, and revenue attribution . This is a hands-on execution role — not a passive campaign coordination position. You’ll design, build, test, and optimize: • Email marketing automation • Lead nurture workflows • Lead scoring and lifecycle systems • CRM automation • Segmentation and lead routing • Campaign tracking and attribution You’ll work across platforms such as HubSpot, Marketo, Pardot, ActiveCampaign, Klaviyo, and Salesforce , helping marketing and sales teams operate more efficiently and convert more leads into revenue. If you enjoy combining marketing automation, CRM systems, data, email marketing, and performance optimization , this role is a strong fit. What You’ll Own Marketing Automation & Workflow Development • Build and optimize automated nurture sequences, drip campaigns, triggered workflows, and lifecycle automations • Create scalable automation systems across the customer journey and marketing funnel • Configure workflow triggers, conditions, branches, delays, and actions • Test automation logic and troubleshoot workflow issues • Improve lead progression from initial engagement through MQL, opportunity, and sales handoff • Identify opportunities to reduce repetitive manual marketing processes Email Marketing & Campaign Execution • Build, test, launch, and optimize email campaigns using: • HubSpot • Marketo • Pardot • ActiveCampaign • Klaviyo • Create automated nurture and lifecycle email sequences • Conduct A/B testing across: • Subject lines • Email copy • Calls-to-action • Send times • Audience segments • Ensure campaigns are responsive, accessible, on-brand, and conversion-focused • Monitor deliverability and campaign performance CRM Automation & Sales Alignment • Integrate marketing automation workflows with CRM platforms such as: • Salesforce • HubSpot CRM • Zoho CRM • Build and maintain accurate lead routing and assignment workflows • Improve marketing-to-sales handoff processes • Maintain lifecycle stages and lead statuses • Support lead scoring frameworks based on demographic, firmographic, and behavioral signals • Ensure sales teams receive qualified leads with accurate context and engagement history • Track progression from engagement → MQL → opportunity → revenue Lead Scoring, Segmentation & Database Management • Build and optimize lead scoring models • Segment audiences based on: • Persona • Industry • Geography • Behavior • Engagement • Lifecycle stage • Maintain clean and organized marketing databases • Audit CRM and marketing automation data for accuracy • Identify duplicate, incomplete, or outdated records • Improve database health and segmentation quality • Support compliance with GDPR, CAN-SPAM, CCPA , and applicable email marketing requirements Analytics, Attribution & Reporting • Monitor campaign and funnel performance across: • Open rates • Click-through rates • Conversion rates • MQL generation • MQL-to-opportunity conversion • Pipeline contribution • Revenue attribution • Build dashboards and reports using: • HubSpot • Marketo • Power BI • Tableau • Analyze automation and campaign performance • Identify funnel bottlenecks and optimization opportunities • Translate marketing data into clear, actionable recommendations Integrations & Marketing Operations • Support integrations between marketing automation platforms, CRM systems, and other business tools • Use platforms such as Zapier to automate cross-platform workflows • Troubleshoot synchronization, lead routing, and workflow issues • Support API or webhook-based integrations where applicable • Maintain organized documentation for automation logic, campaigns, and operational workflows Continuous Optimization • Audit existing workflows and identify automation gaps • Improve: • Lead nurturing • Campaign performance • Lead scoring • Database health • Lead routing • Workflow scalability • Stay current with marketing automation platform updates • Monitor email deliverability and automation best practices • Recommend new systems and processes that improve marketing efficiency Required Experience & Skills Experience • 2+ years of hands-on marketing automation experience • Practical experience with one or more of: • HubSpot • Marketo • Pardot / Account Engagement • ActiveCampaign • Klaviyo • Similar marketing automation platforms • Experience building: • Automated workflows • Lead scoring systems • Nurture sequences • Drip campaigns • Lifecycle automations • Segmentation systems Technical & Marketing Skills • Strong understanding of: • CRM systems • Marketing funnels • Lead lifecycle management • Marketing automation logic • Lead attribution • Email marketing • Lead routing and sales handoffs • Strong Excel or Google Sheets skills • Understanding of email deliverability best practices • Familiarity with data privacy and email compliance requirements • Ability to troubleshoot automation and data-flow issues Communication & Execution • Strong written English communication skills • Excellent organizational and problem-solving abilities • High attention to detail • Ability to manage multiple campaigns and workflows simultaneously • Comfortable collaborating with marketing and sales stakeholders • Able to work independently in a remote environment during U.S. business hours Nice to Have • HubSpot certification • Marketo certification • Pardot / Salesforce Account Engagement certification • Experience with: • Zapier • API integrations • Webhooks • Multi-touch attribution • Experience using: • Power BI • Tableau • Advanced reporting platforms • Background in: • B2B SaaS • Professional services • E-commerce • Growth marketing • Experience working with U.S.-based marketing or sales teams Tools & Platforms You should be comfortable working with or quickly learning: • HubSpot • Marketo • Pardot / Account Engagement • ActiveCampaign • Klaviyo • Salesforce • HubSpot CRM • Zoho CRM • Zapier • Excel / Google Sheets • Power BI • Tableau • API and webhook integrations What Makes You a Strong Fit You may be especially successful in this role if you: • Think in systems, workflows, funnels, and conversion paths • Can independently build automation workflows from start to finish • Understand how marketing automation connects directly to sales pipeline • Are analytical and highly detail-oriented • Care about clean CRM data and reliable automation • Proactively identify inefficient or broken processes • Balance technical execution with marketing objectives • Enjoy testing and continuously improving campaign performance • Can manage several workflows without sacrificing accuracy What a Typical Day Looks Like Your day may include: • Building and testing automated workflows • Launching email and nurture campaigns • Reviewing campaign engagement and conversion data • Adjusting lead scoring criteria • Auditing segmentation and CRM data • Troubleshooting lead routing or automation issues • Reviewing MQL-to-opportunity conversion performance • Building campaign dashboards and reports • Collaborating with sales and marketing teams • Identifying opportunities to automate manual processes In short: You build and optimize marketing automation systems that improve lead conversion, CRM efficiency, pipeline generation, and revenue growth. Key Metrics for Success • Email open rates and click-through rates • MQL generation and quality • MQL-to-opportunity conversion rate • Campaign-driven pipeline contribution • Revenue attribution accuracy • CRM data accuracy and database health • Lead routing accuracy • Segmentation quality • Workflow reliability • Email deliverability • Reduction in manual marketing operations • Speed and accuracy of campaign execution Why This Role Stands Out • Direct ownership of marketing automation systems • Measurable impact on pipeline and revenue • Hands-on exposure to leading CRM and automation platforms • Opportunity to optimize the complete marketing funnel • Work at the intersection of marketing, automation, CRM, data, and revenue operations • High-autonomy remote environment • Strong career growth opportunities into: • Marketing Operations Manager • Revenue Operations Specialist • CRM Automation Lead • Lifecycle Marketing Manager • Marketing Automation Manager Interview Process • Initial Screening Call • Spark Hire Intro Video • Recruiter Interview • Practical Marketing Automation Assessment • Client Interview • Offer & Onboarding Apply Now If you have hands-on experience with HubSpot, Marketo, Pardot, ActiveCampaign, Klaviyo, CRM automation, email marketing, and lead nurturing , and enjoy building systems that turn marketing engagement into measurable pipeline, we’d love to hear from you. Apply now to help build and scale high-performing marketing automation systems that improve conversion, operational efficiency, and revenue growth. #MarketingAutomation #HubSpot #Marketo #Pardot #Salesforce #CRM #EmailMarketing #MarketingOperations #LeadGeneration #LeadNurturing #RevOps #B2BMarketing #RemoteJobs #MarketingJobs