INBOUND MARKETING MANAGER (B2B PIPELINE & DEMAND GENERATION)

Inbound Marketing Manager (B2B Pipeline & LinkedIn Growth) – Remote | U.S. Hours Position Type: Full-Time, Remote Working Hours: U.S. Business Hours About the Role At Pavago, one of our clients is hiring an Inbound Marketing Manager to build and scale a predictable B2B pipeline through LinkedIn content, audience engagement, lead nurturing, and demand generation . This is not a traditional content marketing or social media role. Your primary goal is simple: Turn content → conversations → qualified pipeline. You’ll work directly with the founder, who owns closing and sales conversations, while you focus on generating consistent inbound demand and qualified opportunities. You’ll own: • LinkedIn content and thought leadership • Content-led lead generation • Audience engagement • Inbound conversations • Lead nurturing • Funnel optimization • Pipeline contribution If you understand how to turn attention into conversations — and conversations into revenue opportunities — this role is a strong fit. What You’ll Own Content-Driven Lead Generation • Create high-performing LinkedIn content, including: • Posts • Hooks • Carousels • Thought-leadership content • Identify content angles that attract: • B2B buyers • Founders • Executives • Decision-makers • Develop content around customer pain points, industry insights, objections, and buying triggers • Test different messaging, formats, and positioning • Optimize content based on engagement quality and pipeline contribution — not vanity metrics Content → Conversation → Pipeline • Turn LinkedIn engagement into meaningful sales conversations • Identify high-intent signals across: • Likes • Comments • Profile views • Inbound messages • Start natural, relationship-driven conversations with relevant prospects • Use personalized, non-salesy DMs to engage potential buyers • Qualify prospects based on fit, interest, and buying intent • Move qualified opportunities into the sales pipeline • Maintain clear visibility into where leads originated and how they progressed Audience Engagement & Lead Nurturing • Engage consistently with prospects and target accounts through comments and DMs • Build genuine relationships with relevant B2B audiences • Follow up with prospects using value-driven interactions • Re-engage warm prospects when appropriate • Nurture leads that are interested but not yet ready for a sales conversation • Ensure promising opportunities do not fall through the cracks Funnel & Conversion Optimization Build and improve a simple inbound funnel: Content → Engagement → Conversation → Qualified Lead → Call • Track conversion performance across each stage • Identify bottlenecks and opportunities for improvement • Develop lead magnets and content offers • Build simple nurture flows • Improve messaging based on prospect responses and buying signals • Create repeatable systems that make inbound pipeline generation more predictable LinkedIn Growth & Personal Brand Development • Support founder-led LinkedIn growth and positioning • Develop content that strengthens authority and credibility within the target market • Maintain consistent publishing and engagement • Understand which topics attract the right audience rather than simply generating reach • Build a relevant network of prospects and industry decision-makers Pipeline Tracking & Performance • Track inbound leads and conversations using CRM tools such as HubSpot • Maintain visibility into: • Lead source • Conversation status • Qualified opportunities • Calls booked • Pipeline generated • Measure content performance against business outcomes • Use data to improve content, messaging, and conversion strategies Founder & Sales Collaboration • Work directly with the founder on pipeline quality • Share insights around: • Messaging • Prospect objections • Audience behavior • Buying signals • Content performance • Identify recurring questions and objections that can become future content • Help improve the quality of prospects entering sales conversations What Makes You a Strong Fit You may be especially successful in this role if: • You understand that content is a pipeline-generation channel , not just a branding exercise • You’ve personally generated leads, conversations, or booked calls through organic content • You understand LinkedIn beyond impressions and follower growth • You are comfortable starting conversations with prospects • You think in funnels, systems, and conversion rates • You combine strong copywriting with analytical thinking • You take ownership of business outcomes rather than simply completing marketing tasks • You enjoy working directly with founders in fast-moving environments Required Experience & Skills Must-Have • 2+ years of experience in: • B2B inbound marketing • Content-led growth • Organic demand generation • LinkedIn marketing • Strong hands-on experience creating LinkedIn content • Proven ability to generate: • Inbound leads • Prospect conversations • Qualified opportunities • Booked calls • Excellent copywriting and messaging skills • Strong understanding of: • B2B buyer behavior • Lead nurturing • Funnel conversion • Organic demand generation • Understanding of B2B sales cycles, including 2–3 month buying journeys • Strong written and verbal English communication • Ability to work independently during U.S. business hours Nice to Have • Experience building founder or executive personal brands • Experience with: • HubSpot • Apollo • CRM systems • LinkedIn analytics • Content scheduling tools • Experience building: • Lead magnets • Nurture flows • Content funnels • Background in: • B2B SaaS • Agencies • Professional services • Founder-led businesses • Experience collaborating directly with founders or sales leadership What a Typical Day Looks Like You may spend your day: • Writing and publishing LinkedIn content • Reviewing engagement and identifying high-intent prospects • Responding to comments and inbound messages • Starting conversations with relevant prospects • Following up and nurturing warm leads • Moving qualified opportunities into the pipeline • Tracking content-to-pipeline conversion • Testing new hooks, messaging, and content angles • Reviewing performance and identifying optimization opportunities • Collaborating with the founder on prospect quality, objections, and positioning In short: You turn attention into conversations — and conversations into qualified B2B pipeline. Key Metrics for Success • Qualified inbound conversations generated • Qualified leads added to the pipeline • Calls booked from organic content • Pipeline generated from LinkedIn • Content → Conversation conversion rate • Conversation → Qualified Lead conversion rate • Conversation → Call conversion rate • Quality of audience engagement • Consistency of content output • Lead nurturing and follow-up effectiveness Why This Role Stands Out • Direct impact on revenue rather than vanity marketing metrics • Full ownership of inbound pipeline generation • Opportunity to build a scalable content-led demand engine • Work directly with the founder • Fast feedback and execution cycles • Minimal corporate layers and approval processes • Strong autonomy over content, engagement, and funnel optimization • Growth opportunities into: • Head of Growth • Demand Generation Lead • Inbound Marketing Lead • Growth Marketing Manager Interview Process • Initial Screening Call • Spark Hire Intro Video • Recruiter Interview • Final Interview • Offer & Onboarding Apply Now If you have successfully generated B2B leads and pipeline through LinkedIn content , understand how to turn engagement into genuine prospect conversations, and care more about qualified opportunities than vanity metrics , we’d love to hear from you. This is a high-ownership opportunity to build a measurable inbound growth engine and turn content → relationships → pipeline → revenue . #InboundMarketing #B2BMarketing #DemandGeneration #LinkedInMarketing #ContentMarketing #LeadGeneration #GrowthMarketing #B2BSales #ContentLedGrowth #RemoteJobs #MarketingJobs