GOOGLE ADS SENIOR ACCOUNT MANAGER - PPC LEADERSHIP
Pavago
Full-timesenior€85,000-85,000/year
Job description
Google Ads Senior Account Manager – PPC Leadership | Remote
Position Type: Full-Time, Remote
Working Hours: 9:00 AM – 5:00 PM EST
Reports To: Chief Operating Officer
Team: Leads a pod of up to 7 Google Ads Account Managers
Compensation: $85,000 Base Salary | $120,000 OTE
About the Role
At Pavago, one of our clients is hiring a Google Ads Senior Account Manager to lead a team of Google Ads Account Managers while personally managing a reduced portfolio of high-value PPC clients.
This is a player-coach role . You’ll remain hands-on with Google Ads while coaching your team, reviewing campaign quality, managing escalations, improving processes, and driving client retention.
Your goal: deliver excellent PPC performance, develop stronger Account Managers, and keep great clients longer.
What You’ll Own
Google Ads Strategy & Client Management
• Own a reduced portfolio of high-value Google Ads/PPC accounts
• Develop and optimize strategies based on performance data and business objectives
• Analyze campaign results and provide actionable recommendations
• Serve as a senior strategic advisor and escalation point
• Identify account risks before they impact retention
• Manage high-stakes client conversations
• Identify upsell and cross-sell opportunities
Team Leadership & Coaching
Lead a pod of up to 7 Google Ads Account Managers .
• Run weekly 1:1s, coaching sessions, and role plays
• Review campaign strategy, client calls, and deliverable quality
• QA Account Manager work and maintain PPC standards
• Coach team members on Google Ads and Local Services Ads (LSA)
• Onboard and train new Account Managers
• Support hiring and performance evaluations
• Allocate accounts and balance team capacity
• Identify and address performance gaps
You won’t build campaigns for your Account Managers—you’ll set the standard, QA their work, unblock issues, and develop their skills.
Client Retention & Escalations
• Act as the first escalation point for Account Managers
• Handle complex client, payment, and technical issues
• Monitor client health and identify churn risks
• Coach team members through difficult client conversations
• Maintain strong communication and service standards across the pod
Systems, QA & Process Improvement
• Ensure adherence to company SOPs and quality standards
• Audit communication, calls, campaigns, and deliverables
• Identify broken or inefficient processes
• Document and improve SOPs
• Lead adoption of new workflows and tools
• Track and report pod-level performance metrics
Requirements
• 3–5 years of hands-on Google Ads experience
• Proven ability to build, optimize, and scale profitable PPC campaigns
• Strong ability to audit and QA Google Ads accounts
• Previous experience leading, mentoring, or coaching Account Managers or client-facing teams
• Demonstrated ability to improve team performance
• Strong client communication and escalation-management skills
• Experience building repeatable processes, SOPs, and QA systems
• Strong analytical and strategic decision-making skills
This is not a first-time management role. Previous leadership experience is required.
Preferred Experience
Experience managing Google Ads for home service businesses , such as:
• HVAC
• Plumbing
• Roofing
• Electrical
• Landscaping
• Cleaning
• Pest control
• Moving services
Experience with local lead generation, call-driven businesses, seasonality, PPC, and LSA is highly preferred.
What Success Looks Like
• Strong Google Ads performance across client accounts
• High client retention and satisfaction
• Improved Account Manager performance through coaching
• Consistent campaign quality across the pod
• Early identification and resolution of client risks
• Strong adherence to processes and quality standards
• Improved team efficiency and accountability
Interview Process
• Initial Screening Call
• Spark Hire Video Interview
• Recruiter Interview
• Client Interview
• Final Interview
• Offer & Onboarding
Apply Now
If you have deep Google Ads expertise , strong client management skills, and proven experience leading and developing PPC professionals , we’d love to hear from you.
Apply now to lead a high-performing Google Ads team while continuing to own strategy and results for high-value client accounts.
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Skills
Google AdsPPCLocal Services AdsSOPsQAPerformance MarketingDigital MarketingClient RetentionTeam LeadershipCoachingProcess ImprovementAnalyticsStrategic Decision-MakingCall-Driven BusinessesSeasonalityHome Service Businesses