INBOUND MARKETING MANAGER

Inbound Marketing Manager – B2B Demand Generation & LinkedIn Growth | Remote Position Type: Full-Time, Remote Working Hours: U.S. Business Hours About the Role At Pavago, one of our clients is hiring an Inbound Marketing Manager to build and scale a content-driven B2B lead generation engine. This is not a cold outreach or appointment-setting role . Your focus is turning LinkedIn content and organic engagement into qualified conversations, booked calls, and sales pipeline . You’ll work directly with the founder, who owns closing, while you own the inbound engine: content strategy, audience engagement, lead nurturing, and conversion. What You’ll Own LinkedIn Content & Demand Generation • Create high-performing LinkedIn posts, hooks, carousels, and thought leadership content • Develop content that attracts high-intent B2B prospects • Write conversion-focused content designed to generate conversations and pipeline • Test content angles, messaging, and formats based on performance • Build messaging around buyer pain points, intent, and the customer journey Content → Conversation → Pipeline • Turn comments, profile views, engagement, and inbound messages into sales conversations • Initiate natural, value-driven DMs with engaged prospects • Qualify inbound opportunities and move them into the sales funnel • Generate consistent qualified leads and booked calls from organic content Audience Engagement & Lead Nurturing • Engage with prospects through comments, DMs, and relationship-building • Nurture leads through strategic follow-ups and educational content • Build trust with potential buyers over time • Strengthen founder positioning and personal brand authority Inbound Funnels & Conversion • Build simple funnels from content → engagement → conversation → booked call • Create lead magnets, nurture flows, and conversion-focused assets • Identify funnel bottlenecks and improve conversion rates • Track which content and conversations contribute to pipeline Founder Collaboration • Work directly with the founder on messaging, positioning, and lead quality • Share audience insights, objections, and market feedback • Refine content based on real prospect conversations • Support broader demand generation and organic growth initiatives Requirements • 2+ years of experience in B2B inbound marketing, content-led lead generation, demand generation, or organic growth • Strong hands-on experience with LinkedIn content strategy • Proven ability to generate inbound leads, booked meetings, or pipeline from organic content • Excellent copywriting, hooks, storytelling, and messaging skills • Strong understanding of B2B buyer journeys and sales funnels • Experience turning audience engagement into qualified conversations • Strong relationship-building and communication skills • Analytical mindset with the ability to optimize based on performance • Comfortable working independently during U.S. business hours Nice to Have • Experience growing founder-led or executive personal brands • Experience with B2B services, SaaS, consulting, agencies, or professional services • Familiarity with LinkedIn analytics and content performance tracking • Experience building lead magnets and nurture sequences • Understanding of pipeline attribution and demand generation • CRM and lead-tracking experience What Success Looks Like You consistently generate qualified B2B conversations and booked calls from content , not simply impressions and followers. Key KPIs include: • Qualified inbound conversations • Leads and booked calls generated from LinkedIn • Inbound pipeline contribution • Content-to-conversation conversion • Conversation-to-call conversion • Quality of audience engagement • Consistent growth in relevant B2B audience reach Interview Process • Initial Screening Call • Spark Hire Video Interview • Recruiter Interview • Final Interview • Offer & Onboarding Apply Now If you know how to turn LinkedIn content into conversations, qualified leads, booked calls, and measurable B2B pipeline , we’d love to hear from you. #InboundMarketing #DemandGeneration #LinkedInMarketing #B2BMarketing #ContentMarketing #LeadGeneration #OrganicGrowth #LinkedInGrowth #RemoteMarketing #RemoteJobs