GROWTH MARKETING SPECIALIST | TALENT MARKETPLACE

Build Your Career with the HireLago Talent Marketplace! We're building a marketplace where exceptional professionals get discovered by exceptional companies. Be considered for full-time and part-time remote opportunities that match your skills and experience. When you join our Talent Network, you'll have the opportunity to be assessed and vetted by our Recruitment Team. Become a HireLago Certified Professional , and showcase your profile to trusted employers worldwide. Growth Marketing Specialist Vertical: Marketing Location: Remote - Philippines, Eastern Europe, and Latin America USD Salary: Negotiable based on experience The Growth Marketing Specialist is responsible for designing, executing, and iterating on data-driven growth experiments to acquire, activate, and retain customers across the funnel. This role sits at the intersection of marketing, analytics, and product, applying a test-and-learn approach to identify the highest-impact growth levers. The Growth Marketing Specialist is comfortable owning multiple channels simultaneously and uses data to prioritize efforts, validate hypotheses, and scale what works. KEY RESPONSIBILITIES • Develop and execute growth experiments across acquisition, activation, retention, and referral channels. • Identify, prioritize, and test growth hypotheses using structured frameworks (e.g., ICE, PIE scoring). • Manage and optimize performance marketing channels including paid social, paid search, email, and SEO. • Analyze funnel data to identify conversion bottlenecks and develop strategies to address them. • Own A/B testing programs across landing pages, ad creative, onboarding flows, and email sequences. • Collaborate with product, content, and creative teams to execute cross-functional growth initiatives. • Monitor and report on growth KPIs including CAC, LTV, retention rates, and funnel conversion metrics. • Build and maintain dashboards to track key growth metrics and experiment results. • Research and implement new growth channels, tools, and tactics. • Present experiment findings and growth insights to leadership with clear recommendations. • 2–4 years of experience in growth marketing, performance marketing, or a related data-driven marketing role. • Strong analytical skills - comfortable with data, attribution, and deriving actionable insights. • Experience running A/B tests and managing structured experimentation programs. • Proficiency in web analytics (Google Analytics, Mixpanel, or similar) and marketing data. • Hands-on experience with at least two growth/acquisition channels (paid, SEO, email, referral, etc.). • Ability to move fast, iterate, and prioritize in a growth environment. • Strong written and verbal communication skills for cross-functional collaboration. NICE TO HAVE • Experience with growth in a SaaS, D2C, or ecommerce environment. • Familiarity with product-led growth (PLG) strategies. • Knowledge of SQL or basic data querying for self-serve analytics. • Experience with landing page tools (Unbounce, Webflow, or similar). • Background in CRO (Conversion Rate Optimization). • Experience building and analyzing customer lifecycle email programs. Why Join the HireLago Talent Marketplace? • ✅ Become a Certified Professional through our vetting process. • ✅ Showcase your profile on the HireLago Talent Marketplace , trusted by growing startups, agencies, and established companies worldwide. • ✅ Gain access to exclusive remote opportunities before they're publicly advertised. • ✅ Get matched with roles that fit your skills, experience, schedule, and salary expectations. • ✅ Build long-term career opportunities through our growing global employer network. • ✅ 100% free for professionals, no placement fees, subscriptions, or hidden costs.