SENIOR DIGITAL MARKETING

We are looking for a Senior Digital Marketing – Digital Growth Specialist to lead and execute our digital growth strategy across multiple channels. The ideal candidate must have previous experience working in a Software company and a strong understanding of how to market technology products and generate qualified leads through digital channels. • This role requires someone who is both strategic and hands-on — capable of developing the overall digital marketing strategy while personally managing campaigns, content, SEO, paid advertising, and media buying. *Responsibilities Develop and execute comprehensive digital marketing and growth strategies aligned with business objectives. • Plan and manage paid advertising campaigns across platforms such as Meta, Google Ads, LinkedIn, and other relevant channels. • Act as a Media Buyer, managing budgets, targeting, campaign setup, optimization, and performance. • Develop and execute SEO strategies to improve organic visibility, rankings, traffic, and qualified leads. • Lead the content strategy, including content planning, creation, distribution, and optimization across digital channels. • Analyze campaign and funnel performance and identify opportunities for growth and optimization. • Build and optimize customer acquisition funnels and landing pages. • Monitor KPIs such as CPL, CAC, ROAS, conversion rates, organic traffic, and lead quality. • Conduct market, competitor, audience, and keyword research. • Use analytics and performance data to make informed marketing decisions. • Collaborate with Sales, Product, Design, and other teams to ensure marketing activities support business growth. • Continuously test new channels, creatives, messaging, audiences, and growth opportunities. • Prepare regular performance reports with clear insights and actionable recommendations. • 5+ years of experience in Digital Marketing / Growth Marketing. • Mandatory: Previous experience working in a Software, SaaS, or technology company. • Strong hands-on experience in Paid Ads and Media Buying . • Strong knowledge of SEO and organic growth strategies. • Proven experience developing and executing content strategies . • Strong experience in developing digital marketing and growth strategies . • Experience managing and optimizing significant advertising budgets. • Strong understanding of conversion funnels, lead generation, and customer acquisition. • Data-driven mindset with strong analytical and problem-solving skills. • Experience with tools such as Google Ads, Meta Ads Manager, Google Analytics, Google Search Console, and SEO tools . • Excellent communication and project management skills. • Ability to work independently and take ownership of digital growth initiatives. • Experience in B2B SaaS / B2B Software marketing . • Experience with LinkedIn Ads and B2B lead generation. • Experience with CRM and marketing automation platforms. • Strong understanding of performance marketing and growth hacking . • Experience working with sales teams and optimizing marketing campaigns based on lead quality and revenue. • Working model : Remotely • Working days : 5 days / week • Days off : Friday & Saturday • Working hours : 9 AM : 6 PM