PROMO TEAM LEAD – SPANISH

Key Responsibilities 1. Team Leadership & Creative Direction • Lead and guide promo writers, sound engineers, video editors, and external dubbing partners. • Provide creative direction across writing, dubbing, audio mixing, video editing, and final delivery. • Ensure the team is well-utilized, motivated, and aligned with business and creative goals. • Build a high-ownership culture focused on quality, speed, and performance. 2. Promo Creation & Localization • Oversee the creation of fresh promo ads, trailers, and long-form promotional scripts for audio series. • Adapt successful ads from other geographies into Spanish Portuguese. • Ensure all promos are culturally relevant, emotionally engaging, and suitable for Spanish audiences. • Guide the team on hooks, story setup, emotional beats, cliffhangers, and audience entry points. 3. Production & Quality Control • Own the end-to-end promo production process from brief to final asset delivery. • Quality check every stage, including writing, dubbing, audio mixing, video creation, and final output. • Review scripts, VO/dubbing output, audio edits, video cuts, captions, and final creatives. • Ensure every asset meets Pocket FM’s creative, language, production, and performance standards. 4. Dubbing Agency Management • Identify, evaluate, and onboard dubbing agencies for Spanish Portuguese production. • Coordinate with agencies for script handover, voice casting, recording, revisions, and delivery. • Review dubbing output for pronunciation, emotion, pacing, tone, and character fit. • Track agency timelines, pending deliverables, feedback loops, and final submissions. 5. Performance Reworks & Optimization • Review ads that are not meeting benchmark metrics and identify key creative issues. • Create detailed and actionable rework hypotheses to improve ad performance. • Suggest improvements such as stronger hooks, sharper conflicts, better pacing, improved localization, or revised visuals. • Guide the team in creating alternate openings, new versions, and stronger creative angles. • Apply campaign learnings to improve future promo concepts and execution. 6. Process, Tracking & Reporting • Maintain show-level trackers for all ads being written, adapted, dubbed, edited, reviewed, and delivered. • Track ownership, status, timelines, delays, feedback, and final delivery for each asset. • Share weekly progress reports with the India team and relevant stakeholders. • Create SOPs, checklists, and workflows to avoid leakages across the production process. 7. AI Tool Adoption • Use GenAI tools for ad writing, ideation, VO production, image creation, video creation, and workflow improvement. • Guide the team in using AI tools to improve speed, quality, and efficiency. • Continuously explore new AI tools and workflows for promo production. • Ensure AI-assisted outputs are reviewed for storytelling quality, cultural accuracy, and production readiness. 8. Market & Audience Understanding • Apply strong understanding of Spanish consumer behavior, content consumption habits, and market trends. • Ensure promos feel native, relevant, and compelling for Spanish audiences. • Stay updated on digital ads, audio entertainment, trailer formats, and performance creative trends. Qualifications • Degree in Filmmaking, Marketing, Advertising, Media, Communications, or a related field. • 8+ years of experience in ad creation, promo creation, trailer development, marketing creatives, ad copywriting, or performance creative production. • Strong understanding of marketing, ad storytelling, promo creation, and audience engagement. • Experience leading creative or production teams, including writers, editors, sound engineers, or external vendors. • Excellent command of English and Spanish. • Strong understanding of Spanish consumer behavior, content consumption patterns, and cultural nuances. • Experience working with dubbing agencies, VO artists, production teams, or post-production vendors. • Skilled in GenAI tools for writing, VO production, image creation, video creation, and creative workflow improvement. • Ability to create SOPs, trackers, review systems, and scalable creative processes. • Strong analytical ability to review ad performance and convert insights into actionable creative reworks. • Excellent communication, stakeholder management, and leadership skills. • Strategic thinker with strong ownership and business growth orientation. • Understanding of performance marketing on Meta and UAC is a plus.