VP OF MARKETING

<p>Nift is disrupting performance marketing, delivering millions of new customers to brands every month. We’re actively looking for a <strong>Vice President of Marketing</strong> to lead our marketing function and play a central role in accelerating the company's growth.</p> <p>Reporting to our Chief Revenue Officer, you will be a critical partner to the revenue organization. You will work closely with the CRO to translate company growth objectives into a focused marketing strategy and measurable programs. This is a broad marketing leadership role with Product Marketing at its core. </p> <p> </p> <p><strong>Our Mission</strong></p> <p>Nift’s mission is to reshape how people discover and try new brands by introducing them to new products and services through thoughtful "thank-you" gifts. Our customer-first approach ensures businesses acquire new customers efficiently while making customers feel valued and rewarded. We are a data-driven, cash-flow-positive company that has experienced 731% growth over the last three years. Now, we’re scaling to become one of the largest sources for new customer acquisition worldwide.</p> <p>Backed by <a href="https://www.sparkcapital.com/">Spark Capital</a> &amp; <a href="https://foundry.vc/">Foundry</a> who also invested in Slack, Snap, SeatGeek, Fitbit, Warby Parker, Wayfair and Twitter, we are poised for exponential growth and ready to demonstrate impact on a global scale. Read more about our growth <a href="https://www.businesswire.com/news/home/20251119582928/en/Nift-Ranked-Number-120-Fastest-Growing-Company-in-North-America-on-the-2025-Deloitte-Technology-Fast-500">here</a>.</p> <p> </p> <p><strong>What you will do: </strong></p> <ul> <li>Lead, coach, and develop the existing two-person marketing team, including any future hires</li> <li>Translate revenue and growth objectives into clear marketing priorities, programs, and metrics</li> <li>Build the processes, operating cadence, and measurement framework needed to make marketing a highly effective commercial function</li> <li>Own positioning and messaging for the company, marketplace, and products within B2B</li> <li>Translate complex marketplace, data, and technology capabilities into simple, compelling customer value propositions</li> <li>Develop the positioning, messaging, presentations, battlecards, case studies, ROI materials, and other tools Sales needs to win</li> <li>Support account-based and segment-specific initiatives where they can have meaningful commercial impact</li> <li>Measure and improve Marketing's contribution to pipeline, revenue, customer acquisition, and customer growth</li> <li>Build programs that create awareness, qualified demand, engagement, and ultimately revenue</li> <li>Measure performance and continuously improve the efficiency and effectiveness of marketing programs</li> <li>Develop strategies to deepen relationships with existing customers and turn successful customers into advocates</li> </ul> <p><strong>What you need:</strong></p> <ul> <li>15+ years of marketing experience, including significant experience in Product Marketing</li> <li>Experience owning multiple marketing disciplines rather than specializing exclusively in one area</li> <li>A track record of developing positioning, messaging, and go-to-market strategies that contributed to measurable business growth</li> <li>Strong working knowledge &amp; experience with performance marketing, digital advertising, D2C, ecommerce, retail media, commerce media, customer acquisition, or a related ecosystem</li> <li>An understanding of the economics and priorities of both advertisers and media/audience owners</li> <li>Experience marketing to sophisticated B2B buyers and partnering closely with Sales and Product</li> <li>Exceptional writing, storytelling, and communication skills</li> <li>Strong analytical instincts and comfort using data to make decisions</li> <li>Experience managing and developing a small team</li> <li>The ability to operate strategically while remaining highly hands-on</li> <li>Experience succeeding in entrepreneurial, high-growth, or resource-constrained environments</li> </ul> <p><strong>What you get:</strong></p> <ul> <li>Competitive compensation, comprehensive benefits (401K with matching, Medical/Dental/Vision), and we offer all full-time employees the potential to hold company equity</li> <li>Flexible remote work</li> <li>Unlimited Responsible PTO</li> <li>Great opportunity to join a growing, cash-flow-positive company while having a direct impact on Nift's revenue, growth, scale, and future success</li> </ul>