MARKET ANALYST & SALES PROSPECTING SPECIALIST

<p><strong>Key Responsibilities</strong></p><ul><li>Conduct market research to identify new business opportunities, trends, and key prospects.</li><li>Perform lead prospecting and qualification using LinkedIn Sales Navigator and other research tools.</li><li>Manage and maintain Salesforce (SFDC) records, including data entry, segmentation, and contact updates.</li><li>Support campaign activities after events by analyzing lead data and preparing follow-up reports.</li><li>Generate and interpret campaign reports within Salesforce to provide actionable insights.</li><li>Collaborate with the Digital Marketing and Communications team to align research and outreach strategies.</li><li>Prepare periodic summaries of market findings, lead progress, and campaign performance.</li></ul> <p><strong>Qualifications</strong></p><ul><li>Bachelor’s degree in Business, Marketing, Economics, or a related field.</li><li>Proven experience in sales prospecting, lead generation, or market research roles.</li><li>Proficient in Salesforce (SFDC) including data entry, segmentation, lead/contact management, and reporting.</li><li>Skilled in Excel for data organization, reporting, and basic analysis.</li><li>Strong analytical, organizational, and attention-to-detail skills.</li><li>Excellent written and verbal communication skills.</li><li>Ability to work both independently and collaboratively in a fast-paced environment.</li></ul><p><strong>Preferred Skills</strong></p><ul><li>Hands-on experience with LinkedIn Sales Navigator for research and prospecting.</li><li>Understanding of marketing and event campaign workflows, including post-event follow-up.</li><li>Familiarity with digital marketing metrics or marketing automation tools.</li><li>Curiosity and initiative to explore new data sources and improve prospecting efficiency.</li><li>Comfortable working across global teams and adapting to shifting priorities.</li></ul><p><strong>Working Hours</strong></p><ul><li>Available to work up to 40 hours per week.</li><li>Willing to work during European time zone hours, between 9AM - 5PM Central European Time (CET).</li></ul>