DATA AND ANALYTICS SPECIALIST

<p><strong>Key Responsibilities:</strong></p><ul><li>Build and maintain data pipelines using APIs and Azure SQL to extract, clean, and refresh data for reporting.</li><li>Develop analytics reports and data visualizations to support Digital Communications initiatives.</li><li>Create, maintain, and enhance dashboards using Power BI, Adobe Analytics, and Google Analytics.</li><li>Implement and manage tracking for websites and campaigns across Adobe and Google Analytics.</li><li>Conduct regular data quality checks and troubleshoot tracking or pipeline issues.</li><li>Support basic machine learning use cases to help optimize campaign performance.</li><li>Provide day-to-day analytics support, including reporting, data extraction, and analysis.</li><li>Collaborate with stakeholders to understand business needs and translate them into data solutions.</li></ul> <ul><li>Bachelor’s degree or equivalent experience.</li><li>At least 5 years of experience in digital analytics and web data.</li><li>Strong hands-on experience with Power BI, including data modeling, table relationships, DAX calculations, and data transformations.</li><li>Strong hands-on experience with Adobe Analytics and Adobe Launch, including tracking implementation, tagging, event validation, debugging, and reporting. Experience with Google Analytics and Google Tag Manager is also preferred.</li><li>Proficiency in Azure SQL, Python, and API-based data extraction.</li><li>Strong analytical and problem-solving skills with attention to detail.</li><li>Ability to clearly communicate technical concepts to non-technical stakeholders.</li><li>Solid understanding of business objectives and how analytics supports decision-making.</li><li>Proficiency in Microsoft Office applications.</li><li>Fluent in written and spoken English.</li></ul><p><strong>Preferred Skills:</strong></p><ul><li>Experience with machine learning applications in marketing or analytics.</li><li>Familiarity with end-to-end customer journey analytics and multi-source data integration.</li><li>Experience working in fast-changing digital environments with evolving tools and platforms.</li></ul><p><strong>Working Hours</strong></p><ul><li>Available to work up to 40 hours per week.</li><li>Willing to work during European time zone hours, between 9AM - 5PM Central European Time (CET).</li></ul>