MOBILE APP HEAD OF GROWTH & MONETIZATION (REMOTE - M/F/D)

Seek a new challenge in an autonomous position where your strategic thinking directly drives measurable results through AI. Arise is a globally active weight-loss app with over 8 million downloads and a 4.7 rating on the App Store. We are looking for a CMO who runs growth and monetization primarily through AI: agents, automation, and models that plan, launch, and optimize campaigns. If you thrive on setting ambitious goals, executing them independently, and documenting clear, data-driven outcomes, this role is built for you. Tasks • Take full responsibility for growth and monetization initiatives, from strategy to execution, running them through AI agents and automated workflows. • Develop scalable acquisition, activation, retention, and upsell campaigns driven by AI. • Set clear, measurable goals for all campaigns and use AI to monitor ROI, KPIs, and performance in real time. • Optimize campaigns, pricing strategies, and user journeys using AI-driven analytics and automated experimentation. • Ensure consistent execution across marketing channels, with AI handling messaging, creative, and delivery at scale. • Analyze user behavior, market trends, and competitor strategies with AI to uncover opportunities. • Lead process improvements to make growth operations efficient, repeatable, and automated. • Collaborate with product, marketing, and design teams to implement high-impact features. • Decide where AI runs autonomously and where human oversight is required. • Document strategies, systems, and outcomes clearly to ensure transparency and alignment. We’re looking for someone with: • Proven experience in growth, monetization, or as a CMO/marketing lead, using AI to deliver results. • At least 4 years in a comparable business environment (app experience and performance marketing a plus). • Hands-on experience with AI tools: LLMs, marketing automation, agentic workflows, and prompt design. • Strong analytical skills in pricing, conversion optimization, and ROI-focused campaign management. • Experience planning, executing, and optimizing multi-channel marketing campaigns. We’re a great match if you: • Thrive on measurable results and clear KPIs. • Prefer autonomous work and taking ownership of outcomes. • Excel at building AI systems that implement growth strategies with precision and foresight. • Enjoy prioritizing actions that maximize impact. • Can create order out of complexity and define processes where needed. • Prefer action over bureaucracy — meetings that should have been emails are your enemy. • Communicate effectively in English (German or Russian a plus). Benefits • Full ownership of growth initiatives with direct, measurable impact. • Access to Premium AI subscriptions. • Challenging, high-responsibility role with creative freedom. • Flat hierarchies and close collaboration with the CEO. • Permanent remote work with flexible scheduling. • Exciting tasks, steep learning curves, and the ability to shape the future of Arise. • Competitive compensation and paid annual leave. Get in touch! Send us: • Your CV • An informal cover letter detailing how you will build an AI-driven growth and monetization engine for Arise We’re looking for someone who thrives on results, clarity, and action — and we can’t wait to work with you. Bernhard and Team