HEAD OF INFLUENCER

What You’ll Do: • Own and scale the Pathfinder Program from creator sourcing and recruitment through activation, content delivery, and ongoing partnerships. • Build a strong pipeline of creators across fitness, health, lifestyle, fatherhood, performance, and adjacent categories, prioritizing content quality over follower count. • Negotiate creator partnerships, usage rights, whitelisting, deliverables, and ongoing agreements. • Develop clear creator briefs and partnerships that balance brand direction with authentic, native content. • Partner with Paid Media and Creative to analyze performance, identify winning creators and concepts, and continuously improve recruitment and briefs. • Maintain a consistent pipeline of fresh creator assets for paid testing while managing communications, timelines, contracts, revisions, and payments. • Build reporting and processes around creator performance, including spend, CAC, ROAS, creative winners, and creator-level results. Must-Have Requirements: • 5+ years of experience in influencer marketing, creator partnerships, performance creative, affiliate marketing, or a related field. • Deep understanding of creator and social media culture, including what makes content perform across Meta, TikTok, YouTube, and emerging platforms. • Proven experience building or managing creator, influencer, affiliate, UGC, or performance marketing programs and budgets. • Strong knowledge of paid creator content, Meta advertising, partnership ads/whitelisting, usage rights, and performance metrics. • Confident negotiator and relationship builder who is comfortable working directly with talent and management. • A creative eye for identifying great content paired with a data-driven mindset for understanding why it performs. • Highly organized, proactive, and comfortable moving quickly, testing often, and managing a high volume of creators simultaneously.