BUSINESS DEVELOPMENT & LEAD GENERATION SPECIALIST

Business Development & Lead Generation Specialist Location: Fully remote (South Africa based) About the Role Outsource Ability is recruiting on behalf of one of our clients, a growing SaaS company serving the construction industry, for a Business Development & Lead Generation Specialist. This role sits at the front end of the sales process — identifying prospects, engaging them across LinkedIn and phone, appointment setting with leads who've responded to outreach, and building a well-managed pipeline that supports the wider sales team. This is a fully remote role, open to candidates based in South Africa. Key Responsibilities Business Development & Lead Generation • LinkedIn outreach (connection requests, messaging, follow-ups) • Phone outreach / cold calling to prospects in the construction industry • Appointment setting: calling leads who have responded to an email, LinkedIn message, or other outreach, to book them in • Building and managing a pipeline of prospects Campaign & Process Optimisation • A/B testing of outreach approaches (copy, channels, sequences) • Optimising copy and messaging for the target audience • Using CRM tools (e.g. HubSpot) to track conversations, log activities, and keep an organised record of leads and follow-ups Support for Sales Process • Booking meetings/demos for the sales team to take forward • Handing over warm, qualified leads and maintaining pipeline visibility • General support to the sales team as required What We're Looking For • Experience in business development, lead generation, or sales development • Confidence with cold calling, appointment setting, and LinkedIn-based outreach • Familiarity with CRM systems, ideally HubSpot • Strong written communication, adaptable to different audiences • SaaS or construction industry exposure is a plus, not essential Requirements • Based in South Africa • Own laptop • Own headset • Stable, reliable internet connection • Backup power supply (e.g. UPS, inverter, or generator) to manage loadshedding/power outages