CUSTOMER ADVOCACY MANAGER

<h3 class="mb-4 text-xl font-extrabold tracking-tight text-gray-900 sm:text-3xl md:text-2xl">About the role</h3> <p>Thatch is building our customer advocacy function from the ground up — which means there's no playbook to inherit and no ceiling on what it becomes. We're building it as its own function from zero, at the exact moment you’ll make a sizable impact on the company's growth.</p> <p>You'll own the program end to end: a formal sales reference process that connects the right customer to the right prospect at the right time, and a customer advocacy motion that turns our strongest customers into public voices for Thatch — case studies, speaking opportunities, and a community of HR leaders who chose to do things differently.</p> <p>This is a builder's role. The program, the mechanics to make advocacy scalable, and the community are yours to define. You’ll work closely with Sales, Customer Success, and Marketing.</p> <div class="mt-10"> <h3 class="mb-4 text-xl font-extrabold tracking-tight text-gray-900 sm:text-3xl md:text-2xl">What you'll do</h3> <ul class="ml-4 list-disc"> <li>Build and run a sales reference program that connects the right customers with the right prospects, supports pipeline and win rates, and avoids overusing your strongest advocates.</li> <li>Develop a strong bench of customer advocates and create an experience that makes participation valuable for them.</li> <li>Create opportunities for customers to advocate through conferences, webinars, podcasts, events, roundtables, and peer conversations.</li> <li>Build the systems and processes to manage advocates, requests, availability, and outcomes, using AI and automation to operate efficiently at scale.</li> <li>Measure the program’s impact across reference usage, content, pipeline influence, and win rates.</li> </ul> </div> <div class="mt-10"> <h3 class="mb-4 text-xl font-extrabold tracking-tight text-gray-900 sm:text-3xl md:text-2xl">What we're looking for</h3> <ul class="ml-4 list-disc"> <li>8+ years of experience in customer marketing, advocacy, community, or a related function.</li> <li>Experience building a customer reference or advocacy program from the ground up.</li> <li>A track record of turning customer relationships into measurable business outcomes.</li> <li>Strong partnership with Sales and Customer Success, including the judgment to push back when an ask isn’t right for the customer.</li> <li>Comfort operating as a senior, hands-on IC in a fast-moving environment</li> </ul> </div> <div class="mt-10"> <h3 class="mb-4 text-xl font-extrabold tracking-tight text-gray-900 sm:text-3xl md:text-2xl">Experience that stands out</h3> <ul class="ml-4 mt-4 list-disc"> <li>Experience in fintech, HR tech, benefits, healthcare, or another trust-driven B2B category.</li> <li>Existing relationships with industry analysts, media, conference organizers, or other relevant external communities. </li> </ul> </div> <div class="mt-10"> <h3>What to expect</h3> <p>We aim to keep the process thoughtful, rigorous, and efficient. Most candidates complete it within three weeks. You can expect:</p> <ul> <li data-start="541" data-end="580">Initial conversation with a recruiter.</li> <li data-start="583" data-end="609">Hiring manager interview.</li> <li data-start="639" data-end="679">Conversations with members of the team.</li> <li data-start="682" data-end="727">Final conversation with our leadership team.</li> </ul> </div><div class="content-pay-transparency"><div class="pay-input"><div class="title">Estimated Compensation Range</div><div class="pay-range"><span>$130,000</span><span class="divider">-</span><span>$170,000 USD</span></div></div></div><div class="content-conclusion"><section class="text-base text-gray-500"> <div class="mt-10 text-base text-gray-500"> </div> </section> <div class="mt-10"> <h3 class="mb-4 text-xl font-extrabold text-gray-900 sm:text-3xl md:text-2xl">About Thatch</h3> <p class="mb-4 text-base text-gray-500">We’re a fully distributed early stage company using technology to change the way America does healthcare. We’re a happy, friendly, high-velocity team. You can read <a class="font-medium text-indigo-600 hover:text-indigo-500" href="https://thatch.ai/company">more on Thatch here</a>.</p> </div></div>