GENERAL MANAGER - CARDS

At GoMining, a General Manager is the end-to-end owner of a business direction, responsible for its strategy, P&L, product, team, and overall results. A GM combines business, product, and operational ownership — setting priorities, managing unit economics, driving execution, and making decisions based on data. The goal is to run the direction as a business and take full responsibility for its growth, profitability, and performance. We are looking for a General Manager to own the Cards business at GoMining. You will be responsible for the card product end-to-end — from issuing and processing infrastructure to activation, spending, subscription, cashback, KYC, provider relationships, and unit economics. This is a business ownership role, not just a product role. You will own the strategy, P&L, product roadmap, delivery, key metrics, provider relationships, and engineering team behind the Cards direction. Your goal is to build a card product customers actively use while creating sustainable economics for the company. Responsibilities Business Ownership • Own the Cards business end-to-end, including strategy, P&L, budget, roadmap, and execution. • Define and manage the economics of the card program. • Own TPV, active cards, customer spending, retention, and monetisation. • Build financial models covering revenue, card issuance costs, processing costs, customer margin, and LTV. • Identify opportunities to improve profitability and customer engagement. • Present strategy, performance, and key decisions directly to C-level stakeholders. Card Product • Own the full card customer journey from onboarding and issuance to activation and everyday spending. • Develop virtual and physical card products. • Own subscription, cashback, and other card-related mechanics. • Improve activation rates and increase customer spending. • Develop simplified onboarding and KYC flows together with Compliance. • Own card-related customer experience and continuously identify friction points. Issuing & Processing • Own relationships with issuing, processing, BaaS, and other card infrastructure providers. • Manage integrations and operational dependencies. • Negotiate commercial terms with providers. • Reduce vendor lock-in and build resilience against changes in provider terms or availability. • Ensure the card business can continue operating reliably as it scales. • Manage critical incidents involving providers together with engineering. Economics & Growth • Understand and optimize the unit economics of every active card. • Track customer profitability, card issuance and servicing costs, transaction economics, retention, and LTV. • Identify opportunities to increase transaction volume and customer engagement. • Design product mechanics that encourage customers to keep spending through GoMining Cards. • Work with Growth and Marketing on acquisition, activation, and retention initiatives. Team & Delivery • Lead the engineering team responsible for the Cards direction. • Work directly with the Tech Lead on architecture and delivery. • Own roadmap, priorities, backlog, releases, and key incidents. • Hire and develop team members when needed. • Build a high-speed, data-driven execution culture. • Use AI and automation across product development, analytics, specifications, QA, and operational processes. • Strong end-to-end experience with card products. • Experience with issuing, processing, BaaS, or card infrastructure. • Experience launching or scaling a card program. • Strong understanding of card unit economics. • Ability to model customer margin, transaction economics, issuance costs, and LTV. • Experience negotiating directly with card providers. • Experience managing dependency on external providers and ideally reducing vendor lock-in. • Strong product and commercial mindset. • Experience owning revenue or P&L is highly preferred. • Strong analytical and data-driven approach. • Technical literacy and ability to work directly with engineering teams. • Experience managing product or engineering teams. • Experience in fintech, neobanking, payments, crypto cards, wallets, or exchanges is highly relevant. • Professional growth: support for courses, conferences, and English learning (up to 100% coverage). • Work-life fit: remote or hybrid format with flexible hours across international teams. • Paid leave: up to 20 vacation days + 8 company holidays + 5 personal days per year • Recognition programs: structured performance reviews and team awards. • Team culture: retreats in international locations (for example, company apartments in Cyprus).