CONTENT & CREATIVE MARKETER - FREELANCE

Accountabilities • Produce short-form vertical video creatives and static assets for paid social campaigns. • Create organic content and adapt formats and messaging to different social platforms. • Develop landing pages, email sequences, and other campaign-related content. • Use generative AI tools for video, image, and text production to industrialize creative output while maintaining quality. • Define positioning and messaging for key personas, including individual learners and business audiences. • Build and maintain an angle matrix covering benefits, objections, awareness levels, hooks, and creative concepts. • Monitor trends, formats, and creative patterns performing in the education technology and consumer AI markets. • Maintain a consistent production cadence so a steady pipeline of campaign-ready creative is available. • Work closely with media buyers to develop briefs, variations, iterations, and new versions of winning concepts. • Analyze creative performance signals such as hook rate, CTR, and cost per result to inform future production. • Track creative performance and identify which concepts should be tested further, scaled, or discontinued. • Contribute to acquisition reporting using available analytics tools and performance data. • Establish a clear feedback loop between campaign results and the next generation of creative concepts. • Work independently across a broad scope, prioritizing the highest-impact activities within a part-time schedule. Requirements • 3+ years of experience producing marketing content and creative assets, ideally in a performance-oriented environment. • Experience working with SaaS products, subscription apps, startups, or other fast-moving digital businesses is highly desirable. • Proven experience creating content or creative assets that have been used in paid acquisition campaigns. • Strong short-form video production skills, including editing, hooks, vertical formats, and rapid creative variations. • Hands-on experience with generative AI tools for producing video, images, and written content; AI should be a core part of your production workflow. • Strong conversion-focused copywriting skills across advertisements, landing pages, emails, and other marketing formats. • Solid understanding of performance marketing and how creative is evaluated through angles, testing, engagement, CTR, and cost per result. • Hands-on experience with Meta Ads, including account structure and creative testing, is a plus but not required. • Familiarity with tracking and analytics platforms such as PostHog or equivalent tools is advantageous. • Highly autonomous and comfortable owning the entire creative and content scope without a dedicated creative team. • Strong prioritization skills and the ability to deliver meaningful output within limited working hours. • Fast, pragmatic execution style and comfort working without established processes. • Results-oriented mindset with the ability to use data to guide creative decisions. • Fluent French and fluent English are required. • German or Spanish language skills are a plus, given the product's multilingual scope. Benefits • Freelance, part-time engagement of approximately 2.5 days per week. • Potential to transition to a full-time engagement as workload and results grow. • 100% remote work from anywhere in Europe. • Flexible working hours and freedom to organize your schedule. • Opportunity to work with a dedicated media budget and directly influence creative testing and acquisition. • Build a complete content and creative production system from a blank slate. • Work on an AI literacy product operating in a fast-moving and evolving market. • Use generative AI as a genuine production advantage rather than simply an experimental tool. • Direct access to the product founder and fast decision-making with minimal organizational layers. • Opportunity to work closely with experienced acquisition and media specialists. • Potential to shape positioning, personas, messaging, and creative strategy at an early stage. • Professional growth opportunities in a highly autonomous, performance-oriented environment. • Flexible setup that can be compatible with an existing portfolio of freelance clients. • Opportunity to scale the engagement as the product and marketing function grow. How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1