SENIOR CRM MANAGER (MONETISATION)

Simple Life is the #1 AI-powered health coaching app for adults who want to lose weight and enjoy a healthier lifestyle—without the stress or extremes. Our mission is to empower people to feel their best every day. By challenging traditional, restrictive approaches, Simple offers a more sustainable method grounded in ease, personalization, and real-life support. Simple has had over 17 million downloads and more than 300,000 5-star reviews, having helped millions lose weight successfully and sustainably. Simple has earned recognition as Best Virtual Coach and one of the Top 100 AI companies — all thanks to a dedicated global team driving real impact. With SIMPLE as a partner in their pocket, users feel cared for and empowered to embrace — and stick to — new healthy habits. To learn more, visit simple.life . We are looking for a driven and technically skilled Senior CRM Manager to join our team, focusing on monetization within the CRM domain. This role will involve balancing strategic ownership with operational excellence. You’ll be a key player in launching experiments, running monetization projects, optimizing user journeys, and analyzing data to drive growth. What You’ll Do: • Lead and execute monetization projects within the CRM team, taking ownership of campaigns that drive revenue growth. • Design and optimize lifecycle journeys with a focus on acquisition, conversion, and win-back strategies. • Implement a hands-on approach to CRM operations, managing high volumes of campaigns and ensuring seamless execution. • Develop innovative segmentation and communication strategies through continuous testing and experimentation. • Build a robust A/B testing framework, analyzing results to propose data-driven improvements. • Ensure campaign deliverability and technical soundness, troubleshooting issues and coordinating with engineering teams when needed. • Collaborate closely with Growth, Design, Analytics, and other cross-functional teams to align CRM initiatives with broader business goals. • Monitor and analyze key CRM performance metrics, preparing detailed reports and actionable insights. • Own technical CRM setup, including campaign automation, deliverability optimization, and tool integrations. • Serve as a proactive problem-solver, bringing forward new ideas to improve processes, enhance user experiences, and maximize monetization outcomes. • Maintain a hands-on approach to operational tasks, balancing execution with strategic input. What We’re Looking For: • 5+ years of CRM experience, both in developing communication strategies and in hands-on execution; • A strong monetization mindset, with the ability to evaluate initiatives based on revenue potential; • Proven track record in customer lifecycle management and implementing strategies that drive measurable revenue growth; • Technical expertise in CRM systems (Braze, Customer.io experience is a plus) and the ability to ensure flawless campaign execution and troubleshooting; • Proficiency in analytical tools, with a results-driven approach to experiment tracking and performance analysis; • Comfortable working in cross-functional environments, particularly in collaboration with Growth teams and developers; • Hands-on operational expertise in managing high-volume communications and setting up CRM workflows; • A proactive problem-solver with a self-starter attitude, eager to bring innovative ideas to the table; • Experience improving email deliverability would be a plus. Perks & Benefits: • Remote, in-office, and hybrid work opportunities; • The equipment you need to do your job; • A premium SIMPLE subscription; • 21 days annual leave, plus bank holidays (those observed where you live); • Flexible hours. We focus on your results, not how long you spend at your desk; • Competitive salary package commensurate with experience.